Brand Tone

Empowering, Bold & Expressive, Conversational, Contemporary & Witty

Brand Values

• •Self-Expression
• •Individuality
• •Open Communication/Conversation-Starting
• •Wearing Beliefs Proudly
• •Newness & Innovation
• •Quality Craftsmanship

Best Practices

• •Know Your Core Message: Always circle back to "Speak Something New" and the values of self-expression, individuality, and sparking conversations. Every piece of copy should, in some way, echo this mission.
• •Use Empowering Language: Employ strong verbs and affirmative statements. Words like "declare," "proclaim," "own," "unleash," and "embrace" can reinforce the bold, expressive tone.
• •Be Authentic and Relatable: While bold, the tone should still feel genuine and connect with the desire to express oneself. Avoid overly corporate or generic phrasing. Share the "why" behind the designs if possible.
• •Encourage Engagement: Pose questions in your copy that prompt thought or invite sharing, mirroring the brand's aim to start conversations (e.g., "What statement will you make today?").
• •Maintain Consistency Across Platforms: Ensure the tone used on the website (product descriptions, About Us) matches the tone on Instagram, Pinterest, and any other marketing materials. This builds a cohesive and recognizable brand voice.

Social Perception

A brand for outspoken individuals, quality brand offering stylish and well-made occasion wear for men

Copy Examples

• •Headline: Don't Just Think It. Wear It. Body: Your voice has power. Your style should too. Our latest collection is more than just fabric – it's your next conversation starter, your wearable statement, your truth. Speak Something New. Shop now.
• •Headline: Loud Thoughts? Quiet Wardrobe? Not Anymore. Body: Let your tee do the talking. Hespoke designs are crafted for the unapologetically expressive. Find the words you've been looking for and wear them proudly. #SpeakSomethingNew
• •Headline: This Isn't Just Apparel. It's An Attitude. Body: Tired of blending in? Hespoke empowers you to stand out and speak up. Our unique, thought-provoking designs are made for those who live boldly. What will your clothes say today?
• •Headline: Spark a Reaction. Start a Conversation. Body: Every Hespoke piece is designed to do more than just look good. It’s made to make people think, smile, or even challenge. Wear your perspective. Discover designs that Speak Something New.
• •Headline: Your Beliefs. Your Style. Front and Center. Body: At Hespoke, we believe self-expression is always in fashion. From witty one-liners to powerful proclamations, find apparel that truly represents you. It's time to Speak Something New.