Brand Tone

Empowering and Motivational, Positive and Upbeat, Direct and Aspirational, Feminine and Strong, Slightly Spiritual/Faith-Oriented

Brand Values

• •Focus (Focada)
• •Courage (Corajosa)
• •Confidence (Confiante)
• •Quality
• •Style & Elegance
• •Comfort
• •Empowerment
• •Authenticity & Purpose

Best Practices

• •Develop a Brand Voice Chart: Clearly define your brand's personality traits (e.g., empowering, supportive, chic), core values, and the corresponding "Dos and Don'ts" for language, specific words to use or avoid.
• •Know Your Audience Deeply: Understand their aspirations, challenges, and how they communicate. Tailor the tone to resonate authentically with them while staying true to the brand's essence.
• •Maintain Consistency Across All Channels: Whether it's website copy, social media posts, email marketing, or customer service interactions, the brand's tone should be recognizable and uniform.
• •Train Your Team: Ensure everyone involved in content creation or customer communication understands and can effectively implement the brand's tone of voice. Regular workshops or refreshers can be beneficial.
• •Review and Evolve: Periodically review your copy and brand messaging to ensure it still aligns with your values, resonates with your audience, and reflects any evolution in the brand's positioning. Be open to refining the tone as the brand grows, but always anchored to the core principles.

Social Perception

Stylish and reliable fitness and fashion brand for women in Brazil. Supports women's active lifestyles and personal growth. Connection to faith might resonate positively with a segment of their target audience who share similar values. Building a positive and supportive community.

Copy Examples

• •Instagram Post (New Collection): "Unleash your power. ✨ Our new collection is here to move with you, inspire you, and remind you of the incredible woman you are. Discover pieces that blend effortless elegance with the strength you carry within. #FCCBrand #FocusedCourageousConfident #NewCollection #FitnessFashion"
• •Facebook Ad (Promoting Versatility): "From your morning workout to your evening unwind, FCC Brand is with you every step of the way. Experience the perfect fusion of high-performance comfort and sophisticated style. Because you deserve to feel Focada, Corajosa, e Confiante, all day long. Shop now! [Link to website]"
• •Product Description (for a new legging): "Elevate your every move with our new Aura Legging. Designed with premium, second-skin fabric, it offers unparalleled comfort and support. Feel the confidence radiate as you conquer your goals, inside and outside the gym. This isn't just a legging, it's a statement of your focus and courage."
• •Email Subject Line (Motivational): "Be Your Own Inspiration. We’re Here to Support Your Journey."
• •Website Banner Text: "FCC Brand: Dress Your Strength. Live Your Confidence."