Brand Tone

Warm & Friendly, Authentic & Genuine, Creative & Inspiring, Community-Oriented, Slightly Rustic & Charming

Brand Values

• •Craftsmanship & Quality
• •Personalization & Uniqueness
• •Customer Connection
• •Passion for Creation
• •Supporting Local/Australian Made (implied)
• •Joy & Gifting

Best Practices

• •Always Write with "Her" Voice in Mind: Before writing any copy, briefly revisit the core brand personality – warm, authentic, creative. Imagine Mrs. Pete herself is speaking directly to the customer.
• •Use Welcoming and Inclusive Language: Employ words like "you," "your," "we," "our community," "lovely," "friend." Avoid overly formal or impersonal language.
• •Highlight the "Handcrafted" and "Unique" Aspects: Consistently weave in terms that emphasize the special nature of the products – "handcrafted," "unique," "personalized," "one-of-a-kind," "made with care."
• •Tell Stories, Don't Just Sell Products: Share the inspiration behind a product, how it's made (briefly), or how customers are enjoying similar items. This builds connection beyond the transaction.
• •Maintain Visual and Verbal Cohesion: Ensure the tone of the copy aligns with the visual aesthetic of the website and social media (rustic, charming, clean). If the visuals are warm, the copy should be too.

Social Perception

Positive, Trusted, Artisanal/Boutique, Ideal for Gifting, Home-Proud

Copy Examples

• •Welcome them home with a smile! ✨ Our handcrafted doormats aren't just a place to wipe your feet – they're the first hello. Personalize yours and let your doorstep tell your story. #MrsPetesShed #HandmadeHome #PersonalisedGifts
• •A little peek into the magic today! ✨ So much love and care goes into every piece we create here at Mrs. Pete's Shed. What are you hoping to see us make next? Let us know in the comments! 👇 #BehindTheShed #CreativeProcess #AussieMade
• •Hello lovely! 👋 Get ready to cozy up your space. Our new collection of handcrafted treasures has just landed, filled with unique pieces designed to bring warmth and personality to your home. Discover your next favorite find at Mrs. Pete's Shed! #NewCollection #HomeDecor #UniqueFinds
• •Spring is in the air, and so is the scent of fresh creativity! 🌸 Brighten up your home (or a loved one's!) with our unique, handcrafted décor. Enjoy 15% off all floral-inspired items this week only. Let's make your space bloom! #SpringDecor #MrsPetesShedJoy #LimitedTimeOffer
• •From a little idea in a shed to a way of sharing handmade happiness – that's our story. At Mrs. Pete's Shed, every item is crafted with passion, hoping to bring a little piece of our heart into your home. ❤️ #OurStory #PassionForCraft #MadeWithLove