Brand Tone

Promotional, Sales-Oriented, Enthusiastic, Engaging, Trendy, Current, Helpful, Informative, Accessible

Brand Values

• •Accessibility
• •Customer Empowerment/Self-Expression
• •Value for Money
• •Variety and Inclusivity
• •Authenticity
• •Customer Welcome

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (enthusiastic, trendy, value-driven), key messaging points (deals, variety, self-expression), approved vocabulary (e.g., "glow up," "beauty faves"), and a "do-not-use" list. Share this with anyone creating content.
• •Use Emojis and Hashtags Consistently (and Appropriately): Reflect the energetic and trendy vibe with relevant emojis (✨💄💖🎉) and current hashtags on platforms like TikTok and Instagram, while maintaining a slightly more straightforward (but still enthusiastic) tone for emails or more static website copy.
• •Focus on Benefits and Value: Always highlight what the customer gains – whether it's a "glow up," confidence, a great deal, or the joy of discovering new products. Frame offers clearly and excitedly (e.g., "Snag a FREE surprise!").
• •Maintain an Engaging and Slightly Informal Approach: Use contractions (you're, it's), address the audience directly ("Hey Beauty!"), and ask questions to foster engagement, especially on social media. Keep language accessible and fun.
• •Regularly Audit Content: Periodically review all content channels (website, social media, emails, ads) to ensure the tone remains consistent and aligned with the brand's identity and current promotional strategies. Adapt as trends evolve, but keep the core enthusiastic and value-driven voice.

Social Perception

A go-to online store for a variety of beauty products in Canada. A brand that offers good deals and exciting product discoveries (e.g., "Surprise Box"). A trendy and current source for makeup and skincare. Potentially a brand that resonates well with a younger, digitally-savvy audience active on TikTok. Focused on providing a wide selection of cosmetics and skincare, including popular Indian brands.

Copy Examples

• •✨ Glow Up Alert! ✨ Your beauty faves are calling! 😉 From must-have skincare to glam makeup, Beauty Cart Canada has got you covered. PLUS, snag a FREE surprise with your order this week! 🤫 Tap the link in bio to shop & shine! #BeautyCartHaul #CanadianBeauty #MakeupDeals #SkincareObsessed #GetYourGlowOn
• •OMG, you NEED to see this! 😱 The [Product Name] is finally back in stock and it's pure magic. ✨ Get yours at BeautyCart.ca before it's gone again! Don't forget your 15% off first-timer treat! 😉 #BeautyFinds #ViralMakeup #TikTokMadeMeBuyIt #BeautyCartCanada #MustHave
• •Headline: Unlock Your Beauty Haul! 💄 Free Gifts + 15% Off! Body: Ready for a beauty refresh? ✨ Beauty Cart Canada brings you the best in skincare, makeup, and more! For a limited time, get a FREEBIE with every order + 15% OFF your first purchase! Shop now at beautycart.ca and treat yourself! #BeautyDeals #ShopCanadian #MakeupLover #SkincareRoutine
• •Subject: 🎉 Surprise Inside! Your Beauty Cart Just Got Better! Snippet: Hey Beauty! We've added something special to Beauty Cart Canada... 😉 Open up to discover amazing deals, new arrivals, and a little surprise just for you! Plus, explore our latest Beauty Box packed with goodies worth over $100 for just $30! #BeautySurprise #ValuePacked #TreatYourself
• •CANADA'S BEAUTY DESTINATION! 🇨🇦 Shop Mama Earth, Faces Canada & more! FREE Shipping Over $70 + Your First Order 15% OFF! ✨