Brand Tone

Informative & Educational, Confident & Reliable, Customer-Centric & Supportive, Value-Driven, Enthusiastic & Empowering

Brand Values

• •Innovation & Technology
• •Quality & Reliability
• •Sustainability & Clean Energy
• •Customer Focus & Support
• •Value & Accessibility
• •Safety

Best Practices

• •Highlight how the products enable their adventures and energy independence.
• •Ensure calls to action for support are clear and welcoming.
• •Avoid language that makes the product sound 'cheap'; instead, focus on 'excellent value' and a 'smart investment.'
• •Emphasize the longevity and safety features of the batteries to build confidence.
• •Maintain a balance between technical information and customer-centric language.

Social Perception

Positive Reputation for Value and Performance, Good Customer Service, Growing Trust, Technical Appreciation, Lightweight & Convenient

Copy Examples

• •With up to 15,000 cycles, LiTime LiFePO4 batteries outlast the rest, giving you a decade of worry-free power.
• •Engineered with Grade A cells and an advanced BMS, LiTime batteries offer superior safety and performance.
• •LiTime batteries are up to 70% lighter than lead-acid equivalents, making installation a breeze and improving your vessel's or vehicle's efficiency.
• •Discover the freedom of reliable energy with LiTime. Power your adventures with our long-lasting and safe LiFePO4 batteries.
• •Experience peace of mind with LiTime's exceptional customer support and comprehensive warranty. We're here to help you every step of the way.