Brand Tone

Professional, Customer-centric, Value-oriented, Reliable/Trustworthy

Brand Values

• •Customer Experience
• •Quality
• •Affordability/Value
• •Support & Service
• •Efficiency

Best Practices

• •Emphasize customer benefits like savings, efficiency, and ease of use.
• •Use professional and clear language, avoiding jargon.
• •Highlight the value of brand-name products and quality.
• •Ensure claims about customer experience are consistently reflected in all communications and service delivery.
• •Incorporate a call to action that invites customers to experience the 'Vonex difference.'

Social Perception

A local Canadian (Saskatoon-based) supplier of office and printing equipment, perceived as generally legitimate but not widely known, with a medium trust score.

Copy Examples

• •"Exclusive offers on original toner"
• •"Brand-name printers at unbeatable prices"
• •"Compatible toners at up to 25% off"
• •"Apply today and experience the Vonex difference"
• •"Business accounts with flexible payment terms and ongoing support"