Brand Tone

Authentic & Earthy, Mindful & Grateful, Passionate & Appreciative, Premium & Quality-Focused

Brand Values

• •Ethical Sourcing
• •Quality & Craftsmanship
• •Connection
• •Purity & Naturalness
• •Customer Gratitude & Well-being

Best Practices

• •Embrace Storytelling: Consistently weave in the narrative of the coffee's origin, the tribal farmers, and the "Handpicked by Heart" philosophy.
• •Use Sensory & Emotive Language: Describe the coffee using rich, evocative words that appeal to taste, smell, and feeling (e.g., "rich aroma," "bold flavor," "smooth," "joyful ritual," "pure essence").
• •Highlight "Sattva" Values: Subtly connect the copy to the meaning of "Sattva" – purity, balance, goodness, and mindfulness – without being overly explicit.
• •Maintain a Tone of Gratitude & Respect: Whether talking about the earth, the farmers, or the customer, the language should convey appreciation and respect, aligning with "Daily Ritual of Gratitude."
• •Be Specific About Quality and Origin: Consistently mention "single-origin," "100% Arabica," "specialty coffee," and the Indian origin (Deomali mountain range, Odisha) to underscore the premium nature and traceability of the product.

Social Perception

High-Quality Coffee, Ethically Conscious, Artisanal/Specialty, Trustworthy

Copy Examples

• •Taste the dedication.
• •We partner directly with tribal farming communities, ensuring every bean is "Handpicked by Heart" to bring authentic, specialty coffee to your daily life.
• •Notes of [mention specific tasting notes if available, e.g., subtle spice and warm earth], a tribute to the earth and a joy to your senses.
• •With My Sattva, you’re not just drinking coffee; you’re sharing a moment of gratitude with the earth and its cultivators.
• •🌏 Earth's Gift in Your Cup Crafted with 💖 Ethically harvested Single Origin Specialty Coffee.