Brand Tone

Promotional and Commercial, Direct and Informative, Accessible and Slightly Informal, Enthusiastic (especially on TikTok)

Brand Values

• •Variety and Accessibility
• •Value for Money
• •Convenience
• •Customer Focus (Transactional)

Best Practices

• •Prioritize Promotions & Value: Always highlight deals, discounts, and the value proposition (e.g., "best price," "unmissable offer") as this is central to the current brand communication.
• •Use Clear Calls to Action: Every piece of copy should guide the user on what to do next (e.g., "Shop Now," "Discover More," "Visit our Site," "Click the Link in Bio").
• •Maintain an Accessible & Slightly Informal Voice: While commercial, the tone isn't overly corporate. Use emojis where appropriate (especially on social media) and address the audience directly and clearly. Avoid overly complex jargon.
• •Focus on Product & Variety: Center the copy around the perfumes themselves – brands, scent types, new arrivals, and the breadth of selection.
• •Adapt for Each Platform, but Keep Core Messaging: While TikTok content can be more dynamic and trend-driven, the underlying message of offering a variety of perfumes at good prices should remain consistent with website and other social media copy. The enthusiasm can be amplified on video platforms.

Social Perception

A Retailer of Perfumes, Price-Oriented, An Online Store, Moderately Engaging

Copy Examples

• •✨ Your Signature Scent Awaits! ✨ Discover unbeatable deals on top imported and national perfumes at Perfume Soft. Click the link in bio & find your new favorite today! #PerfumeDeals #ShopNow #FragranceLover
• •🔥 HOT SALE ALERT! 🔥 Don't miss out! Up to 40% OFF on selected bestsellers. Your chance to grab that perfume you've been dreaming of. Limited stock! Shop now: [Link to website] #PerfumeSale #LimitedTimeOffer #PerfumeSoft
• •New Arrivals Just Dropped! 💖 Be the first to experience the latest fragrances from your favorite brands. Explore our new collection and treat yourself (or someone special!). Visit perfumesoft.com.br. #NewPerfumes #FragranceHaul #MustHaveScents
• •Still searching for the perfect gift? 🎁 A luxurious perfume is always a great idea! Wide selection for all tastes and budgets. Fast shipping all over Brazil. Surprise them with Perfume Soft! #GiftIdeas #PerfumeGift #LuxuryScents
• •Unbox Happiness with Perfume Soft! 📦✨ That new perfume feeling is unbeatable! 😍 Which scent are you loving right now? Let us know in the comments! #Unboxing #PerfumeTikTok #FragranceAddict #PerfumeSoft