Brand Tone

Helpful, Encouraging, Innovative, Modern, User-Friendly, Accessible, Benefit-Oriented, Confident, and Reassuring.

Brand Values

• •Health-Conscious Living
• •Ease and Convenience
• •Innovation and Technology
• •Affordability/Value
• •Customer-Centricity
• •Quality and Durability
• •Joy and Creativity in Cooking

Best Practices

• •Use words like 'easy,' 'simple,' 'quick,' 'effortless,' 'intuitive,' and 'one-touch'.
• •Emphasize health and well-being, connecting product features to the benefits of healthier eating and a better lifestyle.
• •Highlight ease of use, multiple functionalities, smart technology, safety, and ease of cleaning.
• •Maintain a positive and encouraging voice that empowers users.
• •Highlight how Nutricook products provide solutions and tangible benefits like saving time and money, and enabling more quality time.

Social Perception

Positive product performance, appreciation for design and features, time-saving and convenient, good value for money, reliable brand, and health enabler.

Copy Examples

• •It’s time to elevate your everyday cooking.
• •Because good food should be easy.
• •What will you cook today?
• •Effortless cooking at your fingertips
• •A must buy!