Brand Tone

Empathetic and Caring, Professional and Trustworthy, Empowering and Positive, Accessible and Supportive, Innovative

Brand Values

• •Independence
• •Dignity
• •Quality and Reliability
• •Customer-Centricity
• •Accessibility/Affordability
• •Innovation
• •Community and Support

Best Practices

• •Focus on the 'Why': Connect product features to core benefits like independence, dignity, comfort, safety, and improved quality of life. Sell the ability to 'safely walk the dog' or 'go with the family to parks.'
• •Use Empathetic Language: Address user concerns and aspirations directly. Use words that convey understanding, support, and care (e.g., 'we understand,' 'we're here to help,' 'your well-being').
• •Highlight Trustworthiness Through Facts: Back up claims with specifics like '10+ years of experience,' 'award-winning design,' 'customer testimonials,' and details about quality or warranty.
• •Maintain a Positive and Empowering Outlook: Frame challenges as surmountable with the right support. Focus on what users can do with the products. Use uplifting and encouraging words.
• •Be Clear, Accessible, and Supportive in All Communications: Ensure website copy, product descriptions, FAQs, and customer service interactions are easy to understand and reflect a willingness to assist. Provide resources like video guides.

Social Perception

Positive, Trustworthy, Life-Changing, Supportive, Value for Money

Copy Examples

• •Headline: Rediscover Your Freedom, Safely and Comfortably. Body: Don't let mobility challenges hold you back. At VOCIC, we design thoughtful, high-quality aids that empower you to live life on your own terms. Explore our range and take the first step towards greater independence and dignity.
• •Headline: By Your Side, Every Step of the Way. Body: With over a decade of experience in home rehabilitation, VOCIC is more than just a brand – we're your trusted partner in mobility. Our expertly crafted products and dedicated support team are here to ensure you feel confident and secure.
• •Headline: Quality You Can Trust, Care You Deserve. Body: Experience the VOCIC difference: innovative design, rigorous quality control, and a heartfelt commitment to your well-being. Because you deserve mobility solutions that are not only effective but also bring peace of mind. 'Happy you, Happy family.'
• •Headline: Make Every Day Easier. Live Fuller. Body: From navigating your home with ease to enjoying outings with loved ones, VOCIC mobility aids are designed to enhance your daily life. Reclaim your independence and enjoy the activities you love, with the support you need.
• •Headline: More Than Mobility. It's About Possibility. Body: We believe that everyone deserves to live with dignity and joy. Our innovative mobility solutions open up a world of possibilities, helping you or your loved ones stay active, engaged, and confident. Discover how VOCIC can make a difference.