Brand Tone

professional, helpful, and efficient

Brand Values

• •Efficiency
• •Simplicity
• •Cost-Effectiveness
• •Customer-Centricity

Best Practices

• •Prioritize Clarity and Simplicity: In all communications, from social media to customer service emails, use clear, direct language. Avoid jargon where possible. The goal is to make complex logistics feel simple and manageable for the customer.
• •Maintain a Helpful, Supportive Stance: Always frame communications around solving a customer's problem. Use phrases like "We can help you with..." or "To make it easier, you can..." This reinforces the brand's value as a supportive partner.
• •Be Professional, Not Corporate: The tone should be professional and trustworthy, but not cold or impersonal. Using a direct and respectful tone without being overly formal strikes the right balance for building confidence.
• •Emphasize Action and Efficiency: Use strong, action-oriented verbs in your copy (e.g., "Ship," "Track," "Grow," "Simplify"). This aligns the language with the brand's promise of speed and effectiveness.
• •Ensure Consistency Across All Channels: The efficient, helpful tone used on the website should be the same tone found in Facebook comments, ad copy, and email support. Create a simple style guide to ensure all team members communicate with one consistent brand voice.

Social Perception

reliable and essential partner for e-commerce businesses and individuals in Thailand looking to ship goods internationally

Copy Examples

• •Your Global Storefront, Simplified. Don't let international shipping slow you down. With Karton Express, reaching customers in the US, UK, and beyond is fast, affordable, and easy. Get your quote in seconds and let us handle the rest. #GoGlobal #EcommerceSuccess #KartonExpress
• •FBA Shipping Made Easy | Karton Express. Ship directly to Amazon FBA warehouses in the USA, UK & Germany. Fast, reliable, and cost-effective service. Get a free quote today and streamline your FBA business!
• •From Thailand to the World in as Fast as 3 Days. Your business doesn't wait. Neither do we. Experience the efficiency of Karton Express for all your international shipping needs.
• •Subject: Welcome to Easier Shipping! Hi [User Name], thank you for joining Karton Express. Whether you're sending a single package or managing a global e-commerce business, our goal is to make it simple. Track your shipments in real-time and never worry about complex paperwork again. We're here to help you grow.
• •Empowering Thai businesses to compete on a global scale. Karton Express provides end-to-end logistics solutions, including air, sea, and specialized Amazon FBA freight. Let us be the reliable shipping partner that fuels your international growth. #Logistics #SupplyChain #Export #MadeInThailand