Brand Tone

Mystical & Spiritual, Hopeful & Positive, Culturally Rich/Traditional, Elegant & Delicate (aspired)

Brand Values

• •Prosperity & Abundance
• •Well-being & Protection
• •Personal Empowerment (through belief)

Best Practices

• •Emphasize Symbolism and Story: Consistently explain the meaning and traditional significance behind the symbols used (e.g., Pi Yao, specific gemstones, red strings).
• •Highlight Handcrafted Aspects: If possible, highlight any handcrafted aspects or natural materials used.
• •Address Quality Concerns: Be transparent about materials and construction to build trust.
• •Use Hopeful and Positive Language: Focus on the benefits of luck, wealth, and well-being that the jewelry aims to bring.
• •Cater to Believers and Skeptics: Acknowledge the spiritual aspect while also emphasizing the aesthetic beauty and craftsmanship.

Social Perception

A broad interest from believers and hopefuls, alongside quality-conscious customers expecting reasonable quality and material authenticity.

Copy Examples

• •Attract wealth and positive energy with our Gold God All-in-One Bracelet!
• •Experience the power of Feng Shui with our exquisite Pi Yao collection.
• •Wear our lucky red string for protection and good fortune.
• •Embrace the ancient traditions with our handcrafted Feng Shui jewelry.
• •Our new Customized Element Bracelets are designed to resonate with your personal essence, empowering you with the ancient harmony of Feng Shui for balance and fortune.