Brand Tone

Sentimental & Heartfelt, Personal & Approachable, Quality-Conscious & Trustworthy, Celebratory

Brand Values

• •Personalization
• •Emotional Connection/Sentimentality
• •Quality Craftsmanship
• •Accessibility/Affordability
• •Sustainability
• •Customer Focus

Best Practices

• •Focus on Emotion: Always tie the product back to the feeling it evokes or the memory it represents. Use words that convey warmth, love, remembrance, and joy.
• •Emphasize Personalization: Clearly communicate the customizable aspects of each product and how this makes the item uniquely special to the recipient or wearer. Use phrases like "uniquely yours," "crafted for you," "your story."
• •Highlight Quality and Craftsmanship: Subtly weave in mentions of quality materials (e.g., "skin-friendly," "lasting sterling silver") and the care taken in handcrafting each piece. This builds trust and justifies the value.
• •Speak Directly and Warmly: Use "you" and "your" to create a direct connection with the customer. Maintain a friendly, empathetic, and approachable tone, as if speaking to a friend about a meaningful gift.
• •Create a "Storytelling" Style Guide: Develop a document with key brand phrases, approved emotional words, "do's and don'ts" for tone, and example sentences that embody the brand's voice. This ensures consistency across all writers and platforms.

Social Perception

Positive for Jewelry, Trusted for Sentimental Gifts, Confusion Possible with "Tes Studio" (Tesla Accessories), Appreciation for Handmade Quality

Copy Examples

• •Keep their words close to your heart. Our [Product Name] necklace immortalizes a cherished handwritten note, transforming precious memories into a timeless treasure you can wear every day. Crafted with love, just for you.
• •Carry your favorite moments wherever you go. With our [Product Name] bracelet, your treasured photo becomes a beautiful, wearable piece of art. A unique reminder of the smiles and love that light up your life.
• •Celebrate her unique bloom. The [Product Name] ring, delicately engraved with her birth flower, is a personal and elegant tribute to her individuality. A meaningful gift, handcrafted to last.
• •A gentle reminder, always with you. Our [Product Name] keychain offers a way to keep a loved one's spirit close, personalized with their name, a special date, or a meaningful symbol. Crafted with care, to honor their memory.
• •More than just jewelry, it's your story, beautifully told. At Tesoro Studio, we handcraft personalized treasures that capture life's most precious moments. Design your unique piece today and hold onto what matters most.