Brand Tone

Rustic and Earthy, Handcrafted and Artistic, Friendly and Approachable, Proudly British/Local (Somerset), Quality-Oriented, Nature-Inspired

Brand Values

• •Craftsmanship
• •Uniqueness
• •Customer Satisfaction
• •Authenticity
• •Connection to Nature/Outdoors
• •Small Business Ethos

Best Practices

• •Embrace the "Rustic" and "Handmade": Consistently use words like "handcrafted," "unique," "rustic," "artisan," "Somerset-made," and "weathered" to describe products and the brand. Avoid overly polished or corporate language.
• •Tell the Story: Share the "small family business" aspect, the passion behind the creations, and the origin of the materials or inspiration (e.g., "inspired by the Somerset countryside"). This builds connection and authenticity.
• •Show, Don't Just Tell, the Quality: Use high-quality imagery that showcases the texture and detail of the rusted metal and the craftsmanship. Customer testimonials and photos of products in garden settings are powerful.
• •Nature-Centric Language: Incorporate words and themes related to gardens, nature, wildlife, and the outdoors. Connect the products to the joy of gardening and creating beautiful outdoor spaces.
• •Maintain a Friendly, Personal Voice: Whether it's social media replies, email newsletters, or website copy, keep the tone approachable, warm, and genuine, as if talking to a fellow garden enthusiast. Reflect the "Ian & Lesley" team persona.

Social Perception

Positive, Reliable, Artistic/Creative, Specialist

Copy Examples

• •Headline: Bring Your Garden to Life with Timeless Rusted Art. Body: Discover unique, handcrafted metal ornaments, made with love in the heart of Somerset. Each piece tells a story, weathering beautifully to become a cherished part of your outdoor haven.
• •Social Media Post: There's a special kind of magic in a garden touched by art. ✨ Our latest collection of rusty metal birds and whimsical creatures is ready to add character and charm to your favorite green spaces. Handmade, unique, and built to last. #ReallyRawCreations #RusticGardenDecor #HandmadeInSomerset #GardenArt #MadeInUK
• •Product Description Snippet (for a metal robin): Our charming Rusty Metal Robin, a symbol of British gardens, is handcrafted from 2mm thick steel right here in our Somerset workshop. Its unique rusted patina evolves with the seasons, bringing enduring character to your fence, post, or favorite tree. A perfect gift for nature lovers!
• •Email Subject: A Touch of Rustic Charm for Your Spring Garden 🌿 Body: Hello [Customer Name], imagine unique, handcrafted art nestled amongst your blooms. At Really Raw Creations, we pour our passion into every piece of Somerset-made metal garden decor. Explore new arrivals and find that perfect something to make your garden sing.
• •About Us Blurb (short version): From our family workshop in Somerset to your garden, Really Raw Creations offers unique, handcrafted metal art with a rustic charm. We believe in quality, artistry, and bringing a little piece of handmade happiness to your outdoor world.