Brand Tone

Creative & Artistic, Passionate (about music), Humorous & Playful, Sophisticated & Timeless, Community-focused & Inclusive, Slightly Edgy/Rebellious

Brand Values

• •Creativity & Self-Expression
• •Quality & Durability
• •Authenticity
• •Community & Unity
• •Spotlighting Talent
• •Ethical & Sustainable Practices
• •Timelessness & Enduring Style

Best Practices

• •Clearly define the target audience for each platform and tailor the tone accordingly. TikTok can be more overtly humorous and edgy, while website blogs and product descriptions might lean into the sophisticated and timeless aspects.
• •Highlight the brand's unique selling points, such as music-inspired designs, quality materials, and ethical practices, across all marketing materials.
• •Incorporate visual elements that reflect the brand's tone, such as animated videos, high-quality product photography, and user-generated content.
• •Balance Aspiration with Relatability: While some copy can evoke a higher sense of artistry and timelessness, ensure other communications (especially on social media) are down-to-earth, engaging, and invite interaction.
• •Infuse passion for supporting artists and celebrating music

Social Perception

Building a following, particularly with a younger audience that appreciates animated content and musical references. The messaging around escaping the brainrot and enjoying good music likely resonates with individuals seeking more curated and perhaps authentic cultural experiences. Projects quality and customer satisfaction.

Copy Examples

• •"Escape the brainrot. Enjoy good music." (TikTok bio)
• •"Play Boldly."
• •DORTI - Beyond the Mainstream."
• •Website copy comparing garments to vintage vinyl and the enduring nature of blues music.
• •Humorous support descriptions on Ko-fi