Brand Tone

Reassuring & Scientific.

Brand Values

• •Health & Wellbeing
• •Scientific Credibility
• •Family Protection
• •Peace of Mind
• •Social Responsibility

Best Practices

• •Lead with Science, Follow with Feeling: Start with a scientific claim (e.g., "Reduces SAR by up to 96%") and immediately translate it into a relatable benefit ("which means less worry and fewer headaches"). This bridges the gap between technical data and emotional needs.
• •Use Testimonials to Address Pain Points: Feature customer reviews that specifically mention the tangible discomforts the brand claims to solve (tinnitus, headaches, etc.). This provides social proof that is more powerful than the brand's own claims.
• •Maintain a "Protective, Not Panicked" Tone: While the business model relies on awareness of a potential risk, the copy should always sound empowering and reassuring, not alarmist. Frame FAZUP as a smart, proactive choice for wellbeing, not a desperate defense against certain harm.
• •Emphasize Credibility Markers: Consistently include phrases like "Patented French Technology," "Tested by Independent Labs," and "Made in France" across all channels to reinforce trustworthiness and quality.
• •Be Transparent About Limitations: Acknowledge that in rare cases of poor reception, the patch might slightly affect the signal. This honesty can build trust with skeptical consumers and demonstrates confidence in the product's overall value proposition.

Social Perception

The perception of FAZUP is highly polarized. Positive: A large and vocal customer base reports high satisfaction, claiming the patch has significantly reduced or eliminated symptoms like headaches, tingling in the hands, and tinnitus. These users perceive the product as an indispensable and effective solution. Negative/Skeptical: A significant counter-narrative exists, with critics questioning the scientific basis of the product's claims. The brand has faced accusations of using fear-mongering marketing tactics and has been flagged by French authorities for practices related to influencer marketing. This segment of the public views the product with suspicion, suggesting it may be a placebo or a scam.

Copy Examples

• •More screen time, less worry. Our scientifically-tested patch reduces your exposure to phone waves, so you can focus on the moments that matter. #Fazup #DigitalWellbeing #FamilyFirst
• •Tired of headaches or that warm-ear feeling after a long call? You're not alone. FAZUP is a lab-tested solution that reduces the waves your body absorbs. Join over 1 million users who have found their peace of mind. Learn more.
• •Your phone is essential. Your health is, too. Take control with FAZUP.
• •FAZUP Anti-Wave Patch | Scientifically Proven Protection - Reduce phone radiation absorption by up to 96%. Lab-tested in France. Alleviate headaches & discomfort. Fast shipping. Order yours today.
• •Hello, Thank you for joining the FAZUP community. We believe technology should improve our lives without compromising our health. That's why we spent over a decade developing a solution validated by science to protect you and your family. Ready to feel the difference? Explore our story and our products.