Brand Tone

Playful and Spirited, Confident and Empowering, Approachable and Relatable, Classic yet Edgy

Brand Values

• •Individuality and Self-Expression
• •Quality and Functionality
• •Inclusivity
• •American Made & Female Empowerment
• •Heritage and Modernity
• •Community and Fun

Best Practices

• •Embrace Playful Confidence: Use vibrant, energetic language. Don't be afraid to be a little cheeky or bold, reflecting the "flirty" and "fun" aspects of the brand, while always exuding confidence in the product and the wearer.
• •Highlight Heritage and Modernity: Weave in the brand's origin story and its commitment to classic style, but always emphasize the innovative, edgy, and contemporary nature of the designs.
• •Speak Directly to the Empowered Woman: Address the multifaceted modern woman who is strong, active, and stylish. Use language that empowers and celebrates her.
• •Show, Don't Just Tell, Functionality: Instead of just saying "functional," describe *how* it's functional (e.g., "moisture-wicking fabric that keeps you cool under pressure," "figure-flattering waistband that stays put").
• •Maintain an Authentic & Relatable Voice: Incorporate the "female-founded" and "Made in the USA" aspects subtly to build trust and connection. Let the founder's passion and relatability shine through in the overall messaging.

Social Perception

Stylish and Functional Activewear with Unique and Eye-Catching Designs

Copy Examples

• •Headline: Don't Just Play the Game. Own The Court. Body: Tired of blending in? Faye and Florie brings you court-ready style that’s as bold and spirited as your backhand. Serve looks, not just serves. #FayeAndFlorie #OwnTheCourt
• •Headline: Rules Are For Bending. Style Is For Slaying. Body: Who says tennis whites have to be boring? We’re rewriting the dress code with flirty designs, vibrant prints, and the perfect fit for every body. Game on, darling. #CourtSideChic #MadeInTheUSA
• •Headline: From Carpool to Center Court: Look Fabulous, Feel Fierce. Body: Life’s a sport, dress for it! Our female-founded brand gets it. Faye and Florie delivers comfort that moves with you and style that speaks volumes. Because you’re here to play – and win. #TennisStyle #GolfFashion #FemaleFounded
• •Headline: Warning: May Cause Compliments. Body: Get ready to turn heads. Our latest collection features the functional, figure-flattering designs you love, now in even more irresistible prints. Effortlessly chic, undeniably you. #FayeAndFlorieStyle #StatementSkirts
• •Headline: Your Grandma’s Class, Your Rebel Spirit. Body: Inspired by timeless elegance, designed for the modern game-changer. Faye and Florie is where classic silhouettes meet playful patterns. Express yourself, one killer outfit at a time. #PlayYourWay #TennisApparelWithAttitude