Brand Tone

Whimsical & Feminine, Trendy & Youthful, Approachable Luxury, Appreciative & Customer-Focused

Brand Values

• •Beauty & Aesthetics
• •Quality & Craftsmanship
• •Self-Expression & Individuality
• •Joy & Delight
• •Accessibility

Best Practices

• •Embrace Whimsical & Evocative Language: Use descriptive words that paint a picture and evoke feelings of beauty, delicacy, and subtle magic. Think "shimmer," "glow," "whisper," "enchant."
• •Keep it Youthful & Trendy (where appropriate): Incorporate current slang or a playful tone for social media and certain product descriptions, but balance it to maintain a sense of quality and luxury.
• •Highlight the "Approachable Luxury" Aspect: Emphasize the quality of materials and the "luxury" feel while ensuring the tone remains welcoming and not intimidating. Focus on the joy of owning beautiful pieces.
• •Maintain a Positive & Appreciative Voice: Whether in product descriptions, customer service interactions, or social media replies, always maintain a tone that is grateful, helpful, and aims to delight the customer.
• •Develop a Brand Lexicon: Create a list of on-brand words and phrases (e.g., "sparkle," "golden," "adorn," "treasure," "island vibe") and off-brand words to avoid. This ensures consistency across all writers and platforms.

Social Perception

Positive Customer Experiences, Trendy & Desirable, Gift-Worthy, Emerging Brand with Potential, Potential Name Confusion

Copy Examples

• •Headline for New Collection: "Adorn Yourself in Sunshine: Discover the new Lei Lei collection, where hand-carved shell glimmers with island magic. ✨"
• •Instagram Caption: "Layer up your story. Our delicate gold necklaces are perfect for mixing, matching, and making every day a little more golden. #FawnstarJewellery #EverydayLuxury"
• •Product Description Snippet: "Feel the whisper of the ocean with our Island Crush necklace. Crafted with love and designed to make you sparkle. Beautifully gift-boxed, just for you (or someone special!)."
• •Email Subject Line: "Psst... Your Next Favourite Piece is Here (and it's GORGEOUS!)"
• •Website Banner for a Sale: "Treat Yourself! ✨ Stunning gold treasures now with a little extra sparkle (aka a sweet discount!). Don't miss out on your new signature piece."