Brand Tone

Authentic & Transparent, Approachable & Friendly, Conscious & Responsible, Elegant & Understated, Passionate & Appreciative

Brand Values

• •Sustainability & Ethical Practices
• •Handmade Craftsmanship & Quality
• •Timeless Design & Versatility
• •Customer Connection & Experience
• •Responsibility

Best Practices

• •Emphasize \"Handmade\" and \"Ethical\": Consistently weave in terms related to the handmade nature, ethical sourcing, and sustainable practices, as these are core to the brand's identity.
• •Maintain an Authentic and Slightly Warm Voice: Write as if you're speaking to a friend who appreciates quality and conscious living. Avoid overly corporate or stiff language. Use words like \"thoughtfully,\" \"care,\" \"loved.\"
• •Focus on Timelessness and Everyday Wear: Highlight how the jewelry is designed to be lasting, versatile, and suitable for daily wear, becoming cherished pieces.
• •Show, Don't Just Tell, the \"Portland Made\" Aspect: Infuse a sense of the brand's origin – the creativity, craftsmanship, and perhaps even the \"perfect curve\" inspired by nature that founder Monika Reed mentions.
• •Be Grateful and Community-Oriented: Express appreciation for customers and the community, reflecting the brand’s value of connection and responsible business. When appropriate, mention charitable connections.

Social Perception

High Quality & Well-Made, Ethical & Trustworthy, Unique & Stylish, Good Value, Personal & Connected

Copy Examples

• •Effortless layers for your everyday story. Handcrafted with recycled metals and a touch of Portland sunshine. ✨ #FavorJewelry #HandmadeModern #SustainableStyle #MinimalistJewelry
• •Meet your new favorite. Delicately hand-formed from 14k gold fill, this [Ring Name] ring is designed for daily love and lasting wear. Ethically sourced, consciously crafted, because beautiful things shouldn't cost the Earth. #WearYourValues #DelicateDetails
• •Find the pair that speaks to you. At Favor Jewelry, each piece is thoughtfully designed and handmade in our Oregon studio, using sustainable practices and materials you can feel good about. Shop our collection of timeless, hypoallergenic earrings. #EthicalJewelry #PortlandMade #ArtisanCrafted
• •From our hands to yours! 🫶 We pour love and intention into every piece. What are we making today? Hint: it’s sparkly and made to last! #SmallBizLove #JewelryMaking #StudioLife #HandmadeWithFavor #ConsciousConsumer
• •More than just jewelry, it's a Favor. Crafted with care, designed for life's moments, and made with respect for our planet. Discover new arrivals and timeless classics you’ll reach for again and again. Plus, a little something about our latest sustainable initiative...