Brand Tone

Playful, Humorous, Nostalgic, Vintage-Inspired, Confident, Bold, Authentic, Approachable, Happy, and Positive

Brand Values

• •Quality and Durability
• •Ethical Production
• •Comfort and Practicality
• •Fun and Easy Living
• •Authenticity and Individuality
• •Family and Connection

Best Practices

• •Create a "Voice and Tone" Guide: Document the key characteristics of your brand's voice (e.g., playful, nostalgic, confident) and tone variations for different contexts (e.g., social media vs. product descriptions). Share this with everyone who writes for the brand.
• •Use Storytelling: Weave in the brand's origin story (sisters, childhood memories, Portuguese heritage) and the inspiration behind collections to maintain authenticity and connection.
• •Incorporate Key Brand Phrases/Keywords: Consistently use terms like "coolest overalls," "ethically made in Portugal," "vintage-inspired," "playful," and "comfortable" to reinforce brand identity and values.
• •Embrace Visual-Verbal Synergy: Ensure the copy complements the visual style. If the imagery is colorful and vibrant, the copy should reflect that energy with enthusiastic and lively language.
• •Review and Edit for Tone: Before publishing any copy, review it specifically against the brand's defined tone. Ask: "Does this sound like Favorite People?" Ensure it avoids overly formal, generic, or off-brand language.

Social Perception

Unique and Niche, Stylish and Playful, Ethically Conscious, Up-and-Coming, and Positive Associations

Copy Examples

• •Spill the juice box, build the fort, conquer the playground. Our overalls are made for childhood's greatest adventures (and adult ones too!). Ethically made in Portugal, because cool should also be kind. #FavoritePeopleStore #CoolestOveralls
• •Remember that feeling of pure, unfiltered fun? We bottled it up and stitched it into every pair of our vintage-inspired overalls. Get ready to make some new memories. ✨ #FavoritePeople #ThrowbackStyle #MadeForGoodTimes
• •Who said basics have to be boring? We’re serving up elevated essentials with a side of awesome. For your favorite little people and your favorite self. 😉 #FavoritePeopleStore #EffortlessStyle #PortugalMade
• •Sunshine, smiles, and seriously cool overalls. That's the Favorite People forecast. Handcrafted with love in Portugal for days as bright as our designs. ☀️ #FavoritePeople #HappyClothes #EthicallyMade
• •Warning: Wearing Favorite People may cause spontaneous outbreaks of joy, an irresistible urge to play, and a noticeable increase in 'Where did you get that?!' Ethically awesome, from our family to yours. #FavoritePeopleOveralls #JoyfulDressing #VintageVibes