Brand Tone

Trustworthy & Reliable, Discreet & Private, Helpful & Informative, Modern & Accessible, Caring & Empowering

Brand Values

• •Privacy
• •Authenticity/Trust
• •Customer Confidentiality & Comfort
• •Accessibility & Convenience
• •Health & Wellbeing
• •Education
• •Get Sh*t Done
• •Continuous Improvements
• •Stay humble

Best Practices

• •Prioritize "Privacy" in Messaging: Always reassure customers about discreet packaging and confidential service, especially when promoting personal or sensitive items. Use terms like "Privasi Terjamin," "discreet," "confidential," "secure."
• •Emphasize Authenticity and Trust: Consistently use phrases like "100% Original," "BPOM Registered," "Trusted Brands" to build and maintain customer confidence.
• •Maintain a Helpful and Informative Stance: Provide clear, concise, and factual information about products and their benefits. Offer educational content related to health and wellness, positioning FAVO as a knowledgeable resource.
• •Use Clear, Direct, and Respectful Language: Especially for sensitive products, avoid overly euphemistic or, conversely, crude language. The tone should be mature, respectful, and professional yet approachable.
• •Ensure Consistency Across All Channels: Whether it's the website, app, social media posts, or customer service interactions, the core messages of privacy, trust, and helpfulness should be uniform to build a strong, recognizable brand identity.

Social Perception

Trusted Source for Sensitive Products, Reliable Online Pharmacy & Store, Convenient & Efficient, Modern & Evolving

Copy Examples

• •Headline: Your Health. Your Privacy. Our Priority. Body: At FAVO, shop for all your health and wellness essentials with complete peace of mind. From vitamins to personal care, get genuine products delivered discreetly to your doorstep. Because your wellbeing and privacy are guaranteed. #FAVOPrivacy #PastiOri
• •Headline: Sensitive Needs? Shop Confidently. Body: Need something personal? FAVO ensures your order is packaged plainly and shipped with your privacy as our top concern. No awkward glances, just the genuine products you need, delivered securely. Explore our range today. #PrivasiTerjamin
• •Headline: Expert Advice, Just a Click Away. Body: Have health questions? Our certified pharmacists are here to help with free online consultations. Get the answers you need and discover the right products for your wellbeing, all from the comfort of your home. Your health journey, supported by FAVO. #TanyaApotekerFAVO
• •Headline: Everyday Essentials, Delivered Discreetly & Fast. Body: Stock up on your daily health, beauty, and family care products without the hassle. FAVO offers a wide selection, guaranteed original, with fast and private shipping options. Because caring for yourself should be easy. #FAVODeliversWellness
• •Headline: Feel Good, Inside & Out. Confidentially. Body: Discover products to help you look and feel your best at FAVO. We ensure your personal choices remain personal with our 100% privacy guarantee and discreet packaging. Shop smart, shop secure. #FAVOConfidence