Brand Tone

Heartfelt & Caring, Friendly & Approachable, Appreciative & Community-Focused, Quality-Conscious & Trustworthy

Brand Values

• •Love & Connection
• •Personalization & Uniqueness
• •Quality & Craftsmanship
• •Family
• •Joy & Happiness
• •Practicality & Adorableness

Best Practices

• •Always Emphasize Emotion: Use words that evoke warmth, love, joy, and tenderness. Focus on the "why" behind the gift – celebrating new life and precious moments.
• •Highlight Personalization: Consistently mention the unique aspect of personalization and how it makes a gift extra special and a "treasured keepsake."
• •Speak Directly to the Target Audience: Address new parents, gift-givers (friends, family) with understanding and empathy for their needs and emotions during this special time. Use "you" and "your little one."
• •Maintain a Gentle and Positive Vocabulary: Avoid overly complex jargon or overly salesy language. Keep the language soft, reassuring, and focused on the positive experience of gifting and receiving.
• •Showcase Quality and Care: Subtly weave in mentions of quality materials, in-house craftsmanship, and the attention to detail that goes into each product, reinforcing trust.

Social Perception

Positive: The overwhelming majority of online mentions and reviews portray Fauve + Co as a provider of beautiful, high-quality, and thoughtfully curated baby gifts. Reliable Customer Service: Many customers praise their friendly and helpful customer service and fast shipping. Trusted for Gifting: Seen as a go-to for unique and special newborn gifts, particularly personalized items.

Copy Examples

• •Wrap your littlest love in a hug that lasts. Our new personalized baby blankets are crafted from the softest organic cotton and embroidered with their name, creating a keepsake to be treasured for years to come. Because every baby deserves something as unique as they are.
• •Celebrate the miracle of new life with a Fauve + Co gift box. Each treasure inside is chosen with love and care, from snuggly essentials to adorable keepsakes, all beautifully packaged to bring joy to new parents and their precious arrival.
• •Look at this little ray of sunshine! 😍 We’re so honoured to be a small part of your family’s precious moments. Thank you for sharing, [Customer Tag]! Our personalized [Product Name] is made to make these memories even sweeter.
• •A Little Something Special for Your Little One 🍼✨
• •From our family to yours, Fauve + Co was born from a mother's love and a passion for creating truly meaningful gifts. We pour our hearts into every personalized detail, hoping to bring a little extra joy and connection to your most cherished celebrations.