Tono de Marca

Trustworthy and Authentic, Caring and Empathetic, Educational and Informative, Respectful (of nature and tradition), Approachable and Friendly

Valores de Marca

• •Tradition and Originality
• •Natural Purity
• •Health and Well-being
• •Quality and Efficacy
• •Respect for Nature
• •Community and Responsibility

Mejores Prácticas

• •Emphasize Heritage and Tradition: Always weave in the story of family tradition, ancestral recipes, and manual processing to reinforce authenticity and trustworthiness.
• •Highlight Natural Purity and Sourcing: Consistently mention the 100% natural ingredients, their origin (Apuseni Mountains, native flora), and the absence of artificial additives to underscore the commitment to purity.
• •Use Warm, Empathetic Language: Write with a caring and understanding voice, focusing on the customer's well-being and the desire to provide natural solutions for their health concerns.
• •Educate Gently: Share knowledge about the benefits of plants and traditional remedies in an accessible and informative way, positioning the brand as a knowledgeable guide.
• •Maintain Visual and Verbal Consistency: Ensure that the language used in all communications (website, social media, packaging) aligns with the natural, traditional, and caring visual identity of the brand.

Percepción Social

Trusted Source of Natural Remedies, Authentic Family Business, High-Quality Products, Caring for Customers and Community, Reliable and Professional

Ejemplos de Copy

• •Rediscover nature's ancient wisdom for your modern well-being. Our [Product Name], handcrafted with 100% natural ingredients from the Apuseni Mountains, follows a cherished family recipe to bring you gentle yet effective relief. Trust in tradition, flourish in health.
• •Feel the pure touch of nature. At Faunus Plant, we manually select each herb, just as our grandparents taught us, to create remedies that truly care for your body and soul. Experience the Faunus Plant difference – naturally effective, traditionally pure.
• •More than just a remedy, it's a legacy of health. For generations, our family has believed in the power of plants. Our [Product Name] is a testament to this passion, offering you a natural path to vitality, certified for your peace of mind.
• •From our family to yours, a promise of natural well-being. We lovingly craft each Faunus Plant product, ensuring every drop and every leaf works in harmony with your body. Embrace a healthier life, the natural way.
• •Unlock the secrets of the earth for lasting health. Our [Specific Tea/Tincture] blends the finest hand-picked herbs, using time-honored knowledge to support your body’s natural balance. Pure, potent, and proven by generations.