Brand Tone

Mindful, Passionate, Welcoming, and Artsy

Brand Values

• •Quality
• •Sustainability
• •Community & Connection
• •Transparency & Education

Best Practices

• •Use Sensory and Evocative Language
• •Tell the Story Behind the Bean
• •Maintain a Calm and Intentional Voice
• •Emphasize "We" and "You"
• •Ensure Visuals Align with the Tone

Social Perception

A high-quality, tranquil, and conscious coffee destination, recognized as an expert roaster, a welcoming cafe, and an ethical choice.

Copy Examples

• •Sourced with care, roasted with passion. Meet our new single-origin from the highlands of Yirgacheffe. Every bean tells a story of its origin. This one speaks of wild jasmine and bright citrus, nurtured by the rich Ethiopian soil. We've roasted it lightly to let its delicate flora notes shine through. Come savor a cup and taste the landscape. #FaunaFloraCoffee #SpecialtyCoffee #MindfulSipping
• •Your Moment of Calm. More than just coffee, it's a space to breathe. Discover our carefully roasted beans and find a quiet corner in our Leipzig café to call your own.
• •Escape the Daily Grind. In the heart of Plagwitz, a different pace awaits. At Fauna x Flora, we pair our passion for sustainable, world-class coffee with a tranquil space designed for you. Find your new favorite spot.
• •The Art of Coffee, Delivered. Experience the best of our roastery from home. Each month, receive a curated selection of beans that reflect our commitment to quality and sustainability. It's the perfect way to ensure your daily ritual is always exceptional.
• •The bloom. The aroma. The pause. It’s in these quiet moments that coffee shares its true story. We honor the process from farm to cup. #SlowCoffee #PourOver #LeipzigCoffee