Brand Tone

Knowledgeable, Friendly, Quality-Oriented

Brand Values

• •Quality
• •Customer Service & Success
• •Expertise & Knowledge Sharing
• •Community
• •Family Atmosphere
• •Dedication/Passion

Best Practices

• •Prioritize "Helpful Expertise": Every piece of copy, from social media posts to product descriptions, should aim to offer genuine value and share knowledge. Instead of just stating a plant's name, briefly mention its benefits or ideal conditions for the local climate.
• •Maintain a "Friendly Neighbor" Voice: Use welcoming, approachable language. Address customers directly (using "you" and "your"). Avoid overly technical jargon unless clearly explained. Think of how you'd talk to a neighbor over the fence about their garden.
• •Emphasize "Quality and Local Roots": Regularly remind customers of the commitment to high-quality, carefully selected plants suitable for New Hampshire. Mentioning the "family-run" aspect and decades of local experience reinforces trust and community connection.
• •Show, Don't Just Tell, "Passion": Let the enthusiasm for plants and gardening shine through. Use vivid, positive language when describing plants or gardening outcomes. Share success stories (with permission) or highlight the beauty of seasonal changes in the nursery.
• •Be "Solution-Oriented": Frame advice and product information around solving customer problems or helping them achieve their gardening goals. For example, instead of "We sell mulch," try "Protect your plants and enrich your soil with our premium mulches, perfect for NH gardens."

Social Perception

Generally perceived as a reliable source for quality plants and knowledgeable gardening advice. Customers appreciate the wide selection and the expertise of the staff. The long-standing presence in the community contributes to a sense of trust. Seen as a key local nursery and landscaping service in the Hooksett and central New Hampshire area.

Copy Examples

• •Headline: Your New England Garden Thrives With Faulkner's. Body: "Dreaming of a vibrant backyard oasis? For over 30 years, our family at Faulkner's Nursery has hand-picked the hardiest, most beautiful plants perfect for our unique climate. Come chat with our friendly experts – let's grow something amazing together!"
• •Headline: Not Just Plants, But a Promise of Quality. Body: "At Faulkner's, quality isn't just a word; it's our roots. Owner Steve Faulkner travels coast-to-coast, ensuring only the best shrubs, trees, and perennials make it to our nursery and into your garden. Experience the Faulkner's difference."
• •Headline: Stumped by Shade? Puzzled by Perennials? We Can Help! Body: "Gardening questions are our favorite! Our knowledgeable team is passionate about sharing their expertise. Visit us in Hooksett, explore our lush nursery, and let us help you cultivate the garden you've always wanted. Your success is our priority!"
• •Headline: From Our Family to Yours: Crafting Beautiful New Hampshire Landscapes Since 1992. Body: "More than just a nursery, Faulkner's offers complete landscaping and hardscaping services. We combine decades of design expertise with top-quality materials to bring your outdoor vision to life. Let's build your dream yard."
• •Headline: Grow Confidently with Faulkner's. Body: "Don't let tricky New England weather daunt your gardening spirit! We specialize in cold-hardy and disease-resistant varieties that flourish right here in NH. Plus, our team is always ready with tips and support. Visit Faulkner's Nursery – your partners in planting."