Brand Tone

Passionate & Enthusiastic, Authentic & Down-to-Earth, Knowledgeable & Specialist, Customer-Centric & Friendly, Inspirational & Aspirational

Brand Values

• •Quality & Craftsmanship
• •Unique Design & Individuality
• •Nostalgia & Storytelling
• •Australian Owned
• •Customer Satisfaction
• •Accessibility & Affordability (within their niche)

Best Practices

• •Embrace the "Vintage Flair" Without Pomp: Keep the language accessible and friendly. Use enthusiastic and descriptive words but avoid overly formal or pretentious terminology. Phrases like "good old bare vintage flair" can be subtly woven in or kept as a guiding principle.
• •Tell a Story: Connect products to nostalgia, history, or the unique character they can bring to a space. Highlight craftsmanship and the inspiration behind designs.
• •Be Authentically Australian & Passionate: Let the genuine love for vintage and industrial styles shine through. Acknowledge the brand's Australian roots where appropriate, and maintain a warm, approachable "Aussie service" feel in communications.
• •Focus on Quality and Uniqueness: Use adjectives that convey durability, distinctiveness, and the special nature of the items (e.g., "hand-picked," "curated," "robust," "timeless," "eclectic").
• •Inspire and Guide: While being down-to-earth, also aim to inspire customers by showing how the products can transform a room. Offer gentle guidance through "shop by style" or "shop by room" narratives. Use visually descriptive language that complements the product imagery.

Social Perception

Go-To for Specific Styles, High-Quality Provider, Stylish & On-Trend (for their niche), Reliable & Trustworthy, Inspirational Source

Copy Examples

• •✨ Just landed! ✨ Let this [Product Name] pendant tell a story in your space. Crafted with passion and a nod to timeless industrial charm, it’s more than a light – it’s a piece of history, reimagined for your home. Tap to explore or shop the link in bio. #FatShackVintage #VintageLighting #IndustrialDecor #NewArrival #AustralianHomes
• •Tired of the same old lighting? 😟 Discover the authentic character of Fat Shack Vintage. From rustic farmhouse to bold industrial, find high-quality, unique lighting that speaks to *your* style. Aussie owned and loved since 2011. Shop our collections now! 👉 [Link]
• •Evoke the warmth of a bygone era with our [Product Name] Wall Light. Every detail is considered, from its [material] construction to its [specific feature], ensuring it not only illuminates but adds a touch of genuine vintage flair to your hallway, study, or cosy nook. Built to last and designed to inspire. #GoodOldBareVintageFlair
• •Rediscover Your Space: Lighting That Tells a Story ✨ (Body Snippet): At Fat Shack Vintage, we believe every light has a tale. Born from a love for all things nostalgic, we curate and craft pieces that bring warmth, character, and a touch of 'good old bare vintage flair' to your home. See what's new this week...
• •Create an inviting glow with our [Style, e.g., Art Deco] lighting collection. Perfect for adding unmistakable glamour and timeless style to your Australian home. Explore unique pendants, wall lights, and more – all designed with passion and an eye for detail. #FatShackVintage #ArtDecoLighting #HomeInspoAU #VintageStyle