Brand Tone

Empowering, Supportive, and Professional

Brand Values

• •Transformation
• •Empowerment
• •Authenticity
• •Growth
• •Practicality

Best Practices

• •Lead with Empowerment: Every piece of copy, from a social media post to a service description, should aim to uplift and empower the reader. Use strong, positive verbs and focus on potential and possibility.
• •Maintain a Supportive Voice: Frame your messaging as a partnership. Use inclusive language like 'we,' 'together,' and 'your' to create a sense of shared journey and support.
• •Balance Professionalism and Personality: While maintaining a professional image, don't be afraid to inject personality. Share personal anecdotes and lessons learned to build authenticity and relatability.
• •Speak Directly to Your Audience: Use the word 'you' frequently to make the content feel personal and directly address the reader's needs, challenges, and aspirations.
• •Ensure Clarity and Action: Every piece of content should have a clear purpose. Whether it's to inspire, educate, or convert, the message should be easy to understand and, where appropriate, include a clear call-to-action.

Social Perception

The public perceives Fatma Alqallaf as an inspiring and credible figure in the fields of life coaching and business mentorship. The engagement on her social media is overwhelmingly positive, with followers expressing gratitude for her advice and guidance. She is seen as a source of motivation and a role model for personal and professional development. Her expertise is viewed as multifaceted, combining the insightful guidance of a coach with the practical knowledge of an entrepreneur.

Copy Examples

• •Ready to turn your vision into your reality? It’s time to stop dreaming and start doing. My 'Action to Achievement' workshop is designed to help you break through the barriers holding you back and build a clear roadmap to success. Let's unlock your potential, together. Link in bio to reserve your spot.
• •Feeling stuck? You have the ambition and the ideas, but something is holding you back. Through personalized one-on-one coaching, we will identify your unique strengths, dismantle limiting beliefs, and create a strategic plan to achieve your most ambitious goals. This is more than just coaching; it's a partnership in your success.
• •That big goal you're afraid to chase? It's not as far as you think. The only thing standing between you and your goal is the story you keep telling yourself. Change the story, change your life. Start today. You've got this.
• •Hi [Name], Have you ever felt you were meant for more? Our 'Mindset Mastery' course is a journey of self-discovery, designed to equip you with the mental tools to overcome self-doubt and build unshakeable confidence. Enroll today and start building the future you deserve.
• •What is one small step you can take today that your future self will thank you for? Share your thoughts below!