Brand Tone

Professional, technical, service-oriented, trustworthy, and reliable.

Brand Values

• •Accessibility/Availability
• •Cost-Effectiveness
• •Reliability/Quality Assurance
• •Efficiency
• •Expertise
• •Regional Player

Best Practices

• •Maintain a professional and technical tone in all product descriptions and specifications.
• •Ensure consistent branding and messaging across all platforms (Shopify, Shopee, social media).
• •Focus on providing clear, informative content that addresses customer needs and questions.
• •Highlight the cost-effectiveness and reliability of your products and services.
• •Avoid using overly casual language or slang, especially in technical contexts.

Social Perception

Perceived as a reliable and trustworthy supplier of industrial machinery spare parts, offering cost-effective solutions and expert service in the Thai and Japanese markets.

Copy Examples

• •"Request a quote today for all your industrial machinery spare part needs."
• •"New and used industrial machinery spare parts from Japan available now."
• •"The largest website for trading in industrial machinery spare parts in Thailand."
• •"Our expert team inspects all used parts to ensure quality and reliability."
• •"Affordable prices and cost savings of over 90% on select parts."