Brand Tone

Playful & Fun, Relaxed & Comfortable, Stylish & Modern, Bold & Unconventional, Friendly & Engaging, Slightly Cheeky & Witty

Brand Values

• •Comfort & Relaxation
• •Quality & Durability
• •Iconic Design & Style
• •Fun & Joy
• •Innovation
• •Versatility
• •Customer-centricity
• •Originality

Best Practices

• •Embrace Playfulness: Inject humor, wit, and a lighthearted spirit into your copy. Use vibrant language that evokes fun and enjoyment. Don't be afraid to be a little cheeky.
• •Focus on the Feeling, Not Just the Features: While quality and design are important, emphasize the experience: the comfort, the relaxation, the joy, the 'smile in your mind' the products bring.
• •Keep it Bold and Confident: Use strong verbs and a confident voice. Reflect the iconic and unconventional nature of the brand. Avoid overly formal or passive language.
• •Stay Relatable and Conversational: Write as if you're talking to a friend. Use everyday language, contractions, and address the audience directly (e.g., 'your happy place'). This makes the brand feel approachable.
• •Visual-Verbal Harmony: Ensure your copy complements the vibrant and stylish imagery associated with the brand. The words should paint a picture that aligns with the visual identity—colorful, modern, and fun.

Social Perception

Positive Association with Comfort and Fun, Seen as High Quality but Sometimes Pricey, Iconic and Recognizable, Innovative and Stylish, Durable for Families, Mixed Perception on Specific Products (e.g., Lamzac)

Copy Examples

• •Headline: Stop Adulting. Start Lounging. Body: The world can wait. Your Fatboy can't. Sink into iconic comfort and let the good times roll. #FatboyOriginal #DeletingDull Tone: Playful, Relaxed, Cheeky
• •Headline: Warning: May Cause Extreme Relaxation. Body: Our new [Product Name] isn't just furniture, it's a mood. Designed in Holland, perfected for your chill zone. Side effects include spontaneous naps and an inability to take things too seriously. Tone: Humorous, Stylish, Fun
• •Headline: Your Happy Place Just Got an Upgrade. Body: Life's too short for boring. Explode your space with color, comfort, and seriously cool design. Fatboy: Making everyday feel like a party since [Year, e.g., 2002]. Tone: Bold, Energetic, Playful
• •Headline: The Official Sponsor of Doing Absolutely Nothing (In Style). Body: From sunup to sundown, our [Product Name, e.g., Headdemock Hammock] is your go-to for unapologetic laziness. Durable, delightful, and designed to make your neighbors jealous. Tone: Relaxed, Witty, Confident
• •Headline: Dutch Design. Universal Comfort. Zero F*cks Given (About Stress). Body: We’re serious about fun. And quality. And making sure your downtime is as epic as it should be. Discover the Fatboy difference. #LifeIsYourParty Tone: Bold, Edgy (slightly), Fun-loving