Brand Tone

Cool & Edgy, Authentic & Unconventional, Inclusive & Approachable, Confident & Performance-Driven, Effortless & Lived-in

Brand Values

• •Inclusivity: Creating products for everyone, breaking down gender barriers in hair care.
• •Authenticity: Stemming from a real need and passion (founder's experience on tour), with a story rooted in music and hairstyling.
• •Performance & Quality: Developing high-quality, effective products that deliver on their promises, often with clean ingredient consciousness (paraben-free, sulfate-free).
• •Creativity & Self-Expression: Encouraging individuals to express their unique style through their hair.
• •Simplicity & Function: Offering straightforward products with minimalist packaging that focuses on what's inside.

Best Practices

• •Embrace Authenticity: Speak directly and honestly. Avoid overly corporate jargon or marketing fluff. Let the brand's unique origin story and passion shine through.
• •Use Inclusive Language: Consistently reinforce that products are for all genders, hair types, and styles. Avoid gendered pronouns or stereotypical descriptions.
• •Inject Attitude (Subtly): Maintain a cool, slightly rebellious, and confident edge without being alienating. Think effortless cool rather than aggressive.
• •Focus on Performance & Results (with a Lifestyle Feel): Highlight what the products *do* (texture, volume, hold) and how that translates to a desired look or feeling (effortless, lived-in, confident).
• •Keep it Simple & Direct: Reflect the minimalist aesthetic of the brand in the copy. Be clear, concise, and to the point, much like the product packaging.

Social Perception

A High-Quality, Effective Brand, Cool and Modern, Inclusive, Worth the Price, Associated with Textured, Matte Looks, A Brand with a Unique Story

Copy Examples

• •Headline: Your Hair. Your Rules. Zero F*cks Given. Body: Tired of labels? So are we. Fatboy makes hardworking hair stuff for humans. Real texture, real hold, no nonsense. Get the look you want, effortlessly.
• •Headline: Born on Tour. Perfected for You. Body: From sweaty stages to your daily grind, Fatboy’s got you. Performance-driven formulas that actually work. Style it, mess it up, own it. That’s the Fatboy way.
• •Headline: Not His. Not Hers. Just Damn Good Hair. Body: We’re over the whole "grooming" vs. "beauty" thing. Hair is hair. Our Perfect Putty (and everything else we make) is for anyone wanting killer texture and a look that lasts. Period.
• •Headline: Effortless Cool, Bottled. Body: Get that second-day grit and lived-in vibe from day one. Fatboy delivers texture, volume, and that I-woke-up-like-this (but better) style. Simple. Effective. Undeniably cool.
• •Headline: Join the Fatboy Family. Real Hair. Real People. Body: We’re building a community, not just selling products. Share your style, get inspired, and embrace hair that’s as unique as you are. High-performance essentials for every head.