Brand Tone

Helpful and Practical, Accessible and Friendly, Inspiring, Reliable and Trustworthy

Brand Values

• •Quality and Durability
• •Practicality and Simplicity
• •Tradition and Innovation
• •Customer Focus
• •Accessibility/Affordability
• •Responsibility
• •Family Spirit

Best Practices

• •Always Prioritize the User's Needs: Frame copy around how the product helps the customer, solves a problem, or enhances their experience (e.g., "make cooking easier," "simplify your tasks").
• •Use Clear, Accessible Language: Avoid overly technical jargon. The tone should be welcoming and easy to understand for a broad audience.
• •Incorporate Words Associated with Quality and Reliability: Use terms like "durable," "high-quality," "trusted," "expert," "tradition," and "innovation" where appropriate.
• •Maintain a Positive and Encouraging Voice: Inspire customers to cook, bake, and enjoy their time in the kitchen. Use enthusiastic and supportive language.
• •Be Authentic and Transparent: Share the brand's history and values. If discussing sustainability or "Made in France" aspects, do so genuinely.

Social Perception

Positive Customer Experiences, Reputable and Established, Go-To for Kitchen Basics

Copy Examples

• •Simplify your kitchen, amplify your joy. Fackelmann: Your partner in every recipe.
• •From quick weekday meals to weekend baking adventures, discover the quality and cleverness of Fackelmann tools. Cook with confidence!
• •Trusted by generations, innovating for yours. Explore Fackelmann's range of durable and practical kitchen essentials.
• •Unleash your inner chef! With Fackelmann's smart utensils, creating deliciousness has never been easier (or more fun!).
• •Quality you can feel, practicality you'll love. For over 40 years in France, Fackelmann has been making your moments in the kitchen better.