Brand Tone

Informative & Educational, Direct & Problem/Solution Oriented, Reassuring & Empathetic, Assertive & Protective, Accessible & DIY-Friendly

Brand Values

• •Security & Protection
• •Customer Empowerment
• •Reliability & Effectiveness
• •Customer Service
• •Innovation
• •Accessibility/Ease of Use

Best Practices

• •Focus on the 'Why': Always connect product features to the core customer need for safety, peace of mind, and protection from loss. Explain why a loud alarm or easy installation matters to them.
• •Use Clear, Direct Language: Avoid overly technical jargon. The language should be easily understood by a broad audience, emphasizing simplicity and effectiveness.
• •Emphasize Empowerment & Control: Frame products as tools that give customers control over their own security rather than creating fear.
• •Maintain a Helpful, Approachable Voice: Even when discussing serious topics like theft, ensure the underlying tone is one of support and providing solutions. Highlight customer service availability.
• •Be Consistent Across Platforms: Whether it's a TikTok video caption, a website product description, or a YouTube tutorial, the core messages of reliability, ease of use, and effective protection should resonate consistently.

Social Perception

Positive for Product Efficacy, Appreciation for DIY Aspect, Good Customer Service (with some exceptions), Trustworthy, Specialized Problem Solver

Copy Examples

• •Don't Let Thieves Get the Last Laugh. Catalytic converter theft is rampant. Our 113dB alarm sends them running. Easy DIY install. Secure your peace of mind today.
• •Your Car's Best Friend Against Metal Pirates. They strike fast, but our Catalytic Converter Alarm strikes louder. Protect your investment with a simple, effective deterrent. Sleep soundly knowing Fast Guard is on watch.
• •Loved One Living Alone? Instant Help is a Click Away. Our Medical Alert System provides reassurance for them and peace of mind for you. Easy to use, with a direct line to help when it's needed most.
• •Secure Your Gear, From Trailer to Toolshed. Our Multi-Purpose Alarm isn't just loud, it's your personal, portable security guard. No wires, no fuss – just instant protection wherever you need it.
• •Tired of Worrying? Take Control with Fast Guard Alarms. We believe everyone deserves to feel safe. Our easy-to-install alarms give you the power to protect what's yours. Real security, real simple.