Brand Tone

Professional, innovative, educational, confident, and community-oriented.

Brand Values

• •Innovation
• •Efficiency and Profitability
• •Hair Health and Integrity
• •Education and Community
• •Quality and Performance

Best Practices

• •Always frame the product as the cutting-edge solution in hair coloring. Use words like "revolutionary," "groundbreaking," and "advanced technology" to reinforce this position.
• •While the primary benefit is speed, always pair it with the message of maintaining hair integrity. Phrases like "faster and safer," or "speed without compromise" will build trust.
• •Use industry-specific language that resonates with hairstylists (e.g., "lift," "developer," "processing time," "integrity of the hair"). This shows you understand their world and their needs.
• •Don't just state what the product does, but why it matters. Connect faster processing times to increased revenue and the ability to fit more clients into the day. This makes the benefit tangible.
• •Regularly feature user-generated content, spotlight brand ambassadors, and use inclusive language ("Join us," "Our community"). This builds a loyal following and turns customers into advocates.

Social Perception

The general perception of FASTFOILS among its target audience of hair professionals is highly positive. It is seen as a game-changer in the hair coloring world. Customers and industry experts alike praise the foils for their ability to speed up processing times without compromising hair health. The brand is viewed as a leader in innovation within the professional beauty industry. The association with well-respected educators and ambassadors further solidifies its credibility.

Copy Examples

• •The Future of Foil is Here. Don't just keep up, get ahead. Our endothermic foils are engineered to cut your processing time by at least 25%, letting you book more clients without sacrificing the quality they deserve. It's not magic, it's science. #WorkSmarter
• •More Lift, Less Damage. Who says you can't have it all? With FASTFOILS, you can achieve higher levels of lift using lower developers. Protect the integrity of your clients' hair while delivering stunning, even results. Healthy hair is always in style.
• •Join the Revolution. From Toronto to the world, stylists are transforming their artistry and their business with FASTFOILS. Join our community of innovators and discover what you can do with more time and unparalleled results. #FastFoilsFamily
• •Your Most Valuable Tool. Time is money. FASTFOILS are more than just a product; they're an investment in your efficiency and your craft. See the difference that premium performance and innovative technology can make behind the chair.
• •Engineered for the Artist. Every detail matters. From our enhanced embossing for a superior grip to our convenient pop-up dispensing, FASTFOILS are designed with the professional stylist in mind. Elevate your client experience from start to finish.