Brand Tone

Empowering, trendy, body-positive, confident, playful, direct, approachable, and youthful.

Brand Values

• •Confidence
• •Comfort & Performance
• •Versatility
• •Accessibility

Best Practices

• •Lead with Empowerment: All copy should focus on how the apparel makes the customer feel, using active, empowering verbs and body-positive language.
• •Balance Trendy Slang with Technical Specs: Use casual, trendy language but always back it up with tangible product benefits and technical features to build trust.
• •Use a Conversational, Direct Tone: Write as if talking to a friend, using engaging questions and an enthusiastic voice, avoiding overly formal or technical jargon.
• •Visually Align the Voice: Ensure that the brand's visual identity on social media and the website matches the copy, using dynamic poses, diverse user-generated content, and vibrant imagery.
• •Create a "Voice and Tone" Guideline Document: Formalize the brand voice with core values, tone description, a list of on-brand words/phrases, and words to avoid to maintain consistency across all content creators.

Social Perception

Largely positive regarding product aesthetics and performance for the price, praised for thick, comfortable, and squat-proof material with effective body-sculpting. Some concerns exist regarding sizing inconsistency and the brand's positioning within the fast-fashion activewear segment due to heavy discounts and micro-influencer collaborations.

Copy Examples

• •Stop scrolling. Our new Gradient Dye collection just dropped. Designed to move with you, hug every curve, and make you feel unstoppable from your first set to your coffee run. Your workout wardrobe has been waiting for this. #Fastarry #WhatYouWearMatters #Activewear
• •Your best booty day ever is just an add-to-cart away 😉
• •Meet your new obsession. Our Booty Lifting Buttery Scrunch Legging was engineered for confidence. The ultra-soft, second-skin fabric offers total freedom of movement, while our signature scrunch detail and seamless contouring work together to lift and sculpt. 100% squat-proof, 100% your new favorite legging. Ready to show your curves?
• •Confidence looks good on you. Activewear designed to lift more than just weights. Shop Now.
• •Tired of leggings that don't perform? Fastarry activewear is made for every body and every workout. Experience our viral butt-lifting, seamless fabric that's built to contour, support, and stay put. Feel the difference. Shop our sale with up to 75% off!