Brand Tone

Professional, Exclusive, Supportive, and Expert

Brand Values

• •Quality
• •Exclusivity & Professionalism
• •Partnership & Support
• •Expertise

Best Practices

• •Always use a "professional to professional" voice, speaking to industry peers and avoiding consumer-focused language.
• •Emphasize exclusivity using phrases like "Exclusively for professionals," "Salon-only," and "Trade access" to reinforce the B2B model.
• •Focus on benefits over just features, explaining how product quality translates into client success and loyalty for stylists.
• •Maintain a clean, polished, and error-free aesthetic in all written content to reflect the premium nature of the brand's products.
• •Speak the language of partnership, using words that convey support and investment in clients' success, such as "we support you" or "partner with us."

Social Perception

Specialized and Reliable Supplier for beauty industry professionals

Copy Examples

• •The Art of Transformation. The Science of Hair. Introducing the new Sublime COMPLEX restructuring treatment. Formulated exclusively for the discerning stylist, this is more than a product—it's the key to unlocking unparalleled results for your clients. Log in to your professional account to explore the collection. #FASKPro #HairScience #ForProfessionalsOnly #SalonExclusive
• •Your Exclusive First Look at the ONE luxury extensions Fall Collection
• •Quality is Your Signature. We're Your Supplier. | Exclusively for Beauty Professionals. Apply for your pro account today.
• •Elevate Your Salon's Offering. Your clients trust your expertise. Trust FASK Professionnel to supply the quality products that underpin it. We provide exclusive access to premier hair care and extension brands, helping you exceed client expectations every time. Partner with us.
• •Meticulously sourced and crafted for the master stylist. Our ONE luxury I-Tip extensions offer unparalleled quality and a spectrum of modern colors to bring your most ambitious creative visions to life. Note: For professional use and sale only. Approved FASK account required for purchase.