Brand Tone

Youthful, Trendy, and Aspirational.

Brand Values

• •Style Accessibility
• •Self-Expression
• •Variety and Newness
• •Online Convenience

Best Practices

• •Use Youthful and Energetic Language: Incorporate trendy slang and phrases where appropriate (e.g., "vibe," "main character," "giving"). Keep sentences relatively short and impactful.
• •Leverage Emojis: Use emojis strategically to add personality and visual interest to your copy, especially on social media platforms like Instagram and TikTok.
• •Ask Engaging Questions: Encourage interaction by asking your audience questions in the captions (e.g., "Which color is your favorite?", "How would you style this?").
• •Focus on Aspiration and Confidence: Frame your products as tools for self-expression and confidence. Use words like "own," "elevate," "shine," and "unleash your style."
• •Maintain Visual and Verbal Synergy: Ensure that the tone of your copy always matches the aesthetic of your visuals. If the image is vibrant and playful, the copy should be as well.

Social Perception

FASHION LUNA is perceived as a trendy online boutique for young women seeking fashionable and affordable clothing. The brand's image is carefully curated to appear modern and in line with current social media aesthetics. Customers likely see it as a source for finding stylish outfits for various occasions, from casual outings to more dressed-up events. The perception is built on the visual appeal of its products rather than on a deep brand story or heritage.

Copy Examples

• •Instagram Post (New Arrival): Stop and stare. 🌸 Our new 'Amelia' Floral Dress just dropped and it's the main character moment you've been waiting for. Tap to shop before it's gone!
• •Facebook Ad (Collection Promotion): Your summer uniform has arrived. ☀️ From breezy dresses to chic two-piece sets, the FASHION LUNA Summer Collection is here to heat up your style. Shop the full collection now and own the season!
• •TikTok Video Caption (Outfit of the Day): OOTD check ✨ This set is giving all the right vibes. #fashionluna #outfitinspo #twopieceset
• •Website Banner (Homepage): Dress Like You're Already Famous. Discover the styles everyone is talking about. Shop Best Sellers.
• •Email Marketing (Exclusive Offer): Subject: ✨ An Exclusive Treat Just For You ✨ Body: Hey fashionista! We've missed you. To celebrate your style, here’s a 15% discount on your next order. Use code: STYLE15. It's time for a little wardrobe refresh, don't you think? Shop Now.