Brand Tone

Youthful and Trendy: fresh, modern, energetic, incorporating popular slang and emojis. Friendly and Approachable: conversational, like fashion advice from a friend, encouraging engagement. Aspirational yet Attainable: showcases stylish, on-trend outfits that are accessible.

Brand Values

• •Trend-Focused: providing the latest, most current fashion pieces.
• •Local and Relatable Entrepreneurship: founded by Guatemalan sisters, fostering local connection and authenticity.
• •Customer-Centric Service: emphasizing a complete look and responsiveness, valuing the customer experience.
• •Accessibility: offering stylish finds that are easy to purchase online and accessible to the target demographic in Guatemala.

Best Practices

• •Always use a conversational, friendly voice. Write as if you’re talking to a friend. Use questions, contractions (e.g., "you're," "it's"), and an upbeat tone. Avoid overly formal or corporate language.
• •Incorporate emojis strategically: Use emojis to add personality and visual interest that aligns with the youthful brand. Stick to a relevant set (e.g., ✨, 💖, 🔥, 👇, 🇬🇹) to maintain consistency.
• •Prioritize visual storytelling: Ensure copy always complements the visuals. The text should enhance the story the photo or video is telling, whether it's about a specific occasion ("perfect for your next vacation") or a feeling ("confidence in a dress").
• •Engage with your community: Actively ask questions in captions to encourage comments and interaction. When you respond, maintain the friendly, approachable brand tone. This builds loyalty and reinforces your brand’s personality.
• •Keep it short, sweet, and scannable: Social media users have short attention spans. Use concise sentences, short paragraphs, and bullet points where appropriate. Get to the point quickly while injecting brand personality.

Social Perception

Positive and Trusted: reliable, satisfactory customer experience. Fashion-Forward Authority: a go-to source for trendy clothing in Guatemala. Community-Oriented: fosters engagement and connection. Visually Appealing: recognized for high-quality, aesthetically pleasing content.

Copy Examples

• •Stop scrolling 🛑 Your weekend outfit is here. Fresh looks just dropped and they’re going FAST. From brunch dates to nights out, we’ve got you covered. Which outfit are you picking? 1, 2, or 3? Let us know below! 👇 #FashionFindsGT #ModaGuatemala #NewArrivals #OOTDInspo
• •POV: You finally found the perfect dress. Obsessed is an understatement. ✨ Our new collection understood the assignment. Link in bio to get yours before it’s gone! #GuateFashion #TryOnHaul #MustHave #FashionFindsGT #Guatemala
• •Dress Like You're Already Famous. The latest trends, delivered to your door. Shop New Arrivals now. Shop Now
• •🤫 Psst... Your Next Favorite Outfit is Inside. A special treat just for our favorite fashion lovers. Don't miss out on these must-have pieces!
• •The Trendiest Finds in Guatemala. ✨ Tired of searching for the perfect look? FashionFinds brings today's top trends right to you. Founded by sisters with a passion for style. Shop our collection now for fast, local delivery! Learn More