Brand Tone

Aspirational & Confident, Trendy & Fashion-Forward, Friendly & Engaging, Promotional & Urgent, Inclusive

Brand Values

• •Empowerment
• •Customer Connection
• •Accessibility/Global Reach
• •Entrepreneurial Spirit
• •Fashion Curation

Best Practices

• •Ensure all copy reflects the core emotional benefit of making customers feel radiant, sexy, and strong by using empowering and confident language.
• •Weave the brand's 'Latina-Owned' story into the narrative where appropriate, especially on platforms like TikTok and Instagram where community building is key.
• •Maintain a friendly and engaging voice, using an approachable, slightly informal tone, especially on social media. Ask questions, use emojis, and speak directly to the customer.
• •While promoting the curated nature of the collection, ensure product descriptions are accurate and imagery reflects the actual items to manage expectations and reduce negative reviews related to discrepancies.
• •Ensure the core brand message of confidence and curated fashion is present everywhere and strategize for the suspended Twitter and inactive YouTube to ensure all touchpoints reflect the brand.

Social Perception

Trendy/Fast Fashion Appeal, Community Connection (Latina Audience), potential issues with post-purchase experience for some customers

Copy Examples

• •✨ Steal the spotlight! ✨ Our new 'Sunset Glow' Maxi Dress is here to make you feel radiant and unstoppable. Perfectly curated for those golden hour moments and unforgettable nights. Latina-owned, designed with love in LA. Tap to shop and own your confidence! #FashionEffect #NewCollection #RadiantSexyStrong #LatinaFashion
• •From a dream in a small LA apartment to dressing confident women worldwide! 💃🏽✨ At Fashion Effect Store, we bring you carefully curated pieces that make you feel sexy, strong, and absolutely YOU. Fast worldwide shipping. What look will you create today? Shop now! #FashionEffects #EmpowerYourStyle #GlobalFashion #LatinaOwned
• •¡Hola Chicas! 💁🏽‍♀️ Feeling fabulous in this week's top pick from Fashion Effect Store! 🔥 Perfect for a day out or a night on the town. Get yours and let your confidence shine! Link in bio! #OOTD #FashionTikTok #ModaLatina #MustHave #FashionEffectStore
• •🔥 Radiant, Sexy, Strong - And Now On Sale! Up to 50% Off! 🔥 Hey Gorgeous, your next confidence boost is waiting! We've curated the hottest styles to make you feel incredible, and now they're on sale. Don't miss out on hand-wrapped packages of pure fabulousness, shipped fast to your door. Shop the Fashion Effect sale now!
• •Dive into confidence! ☀️ Our carefully curated swimwear collection is designed to make every woman feel radiant and sexy. From bold one-pieces to chic bikinis, find your perfect beach or poolside look. Worldwide shipping from our LA home. #FashionEffectSwim #SummerStyle #BodyPositiveFashion #BeachConfidence #LatinaStyle