Brand Tone

Empowering, Educational, Direct, and Authentic/Relatable.

Brand Values

• •Quality
• •Expertise
• •Confidence
• •Customer Support
• •Honesty

Best Practices

• •Lead with Empowerment, Not Insecurity: Frame the product as a tool for confidence and support, not as a "fix" for a flawed body. Use positive and uplifting language.
• •Be an Educator, Not Just a Seller: Consistently create content that answers customer questions, debunks myths, and provides genuine value (e.g., how-to guides, care instructions). This builds trust and authority.
• •Embrace Authenticity: Continue sharing relatable stories, including challenges. This humanizes the brand and resonates strongly with audiences on platforms like TikTok. Acknowledge that issues can arise and show how you address them.
• •Keep Communication Direct and Accessible: Always include a clear call-to-action inviting customers to message for personalized help. This reinforces the value of your expert advice and can help prevent negative experiences related to sizing.
• •Maintain a Consistent Voice Across All Channels: While the format may change (e.g., a formal website vs. an informal TikTok), the core tone—empowering, educational, and authentic—should remain the same. This ensures a cohesive brand experience for the customer at every touchpoint.

Social Perception

Fashioneate Monterrey is perceived as a specialized, local authority in Monterrey for Colombian fajas. Public perception is largely positive among customers who experience good service and find the right product, becoming strong advocates. However, perception is polarized due to negative feedback concerning logistical issues (sizing, restrictive returns) and customer service complaints.

Copy Examples

• •Your confidence, redefined. Our Ann Chery waist trainer is designed not to change you, but to enhance the beauty that's already there. Feel the support, see the silhouette, and own every room you walk into. Ready for your transformation? DM us for a personalized size consultation.
• •It's more than a shapewear piece—it's your daily secret weapon. From back support during long workdays to a seamless silhouette in your favorite outfit, our M&D fajas offer benefits beyond the mirror. Discover the perfect model for your needs. Shop now and get free shipping on orders over $1500 MXN.
• •Let's talk about a common mistake: choosing a size that's too small, thinking it will work better. Been there! The key is support, not suffocation. Your faja should feel like a firm hug. Unsure about your size? We've helped thousands of women find their perfect fit. Send us a message, we're here to help!
• •The Art of Colombian Shapewear. Experience the difference of authentic quality and design. Our curated collection is crafted to offer unmatched comfort and results. Invest in your silhouette.
• •Hi [Name], 'Will it be comfortable?' is one of the top questions we get. The answer is yes—if you have the right faja. Whether you're post-partum, post-surgery, or looking for everyday support, your comfort is our priority. Explore our post-surgical line, designed for healing and confidence. Our team is always ready to guide you to the perfect choice.