Brand Tone

Aspirational & Trendy, Friendly & Engaging, Youthful & Energetic, Confident & Empowering, Relatable

Brand Values

• •Style & Trend-Consciousness
• •Self-Expression
• •Affordability
• •Community
• •Inclusivity (emerging)

Best Practices

• •Know Your Audience: Understand their language, what resonates with them, and their aspirations. Use emojis and slang appropriately if it fits the youthful, trendy vibe (especially on platforms like Instagram and TikTok).
• •Be Authentic & Relatable: Share user-generated content, tell stories (even small ones), and avoid overly corporate or stiff language. Let the brand's personality shine through.
• •Stay Positive & Empowering: Focus on how the clothes make the wearer feel (confident, stylish, expressive). Use encouraging and uplifting language.
• •Maintain Visual & Textual Harmony: Ensure the tone of the copy matches the visuals used. If the imagery is bright and energetic, the copy should reflect that.
• •Create a Tone of Voice Guide: Develop a simple internal guide with keywords, "do's and don'ts," and examples of on-brand copy to ensure everyone writing for the brand is aligned. For Fashion Closet Clothing, this would include words like: *vibrant, trendy, must-have, obsessed, fave, style, vibe, fresh, new, express, you.* Avoid overly formal or technical jargon.

Social Perception

Go-to for Trends, Online Savvy, Value-Oriented, Inspiration Source, Responsive (to a degree)

Copy Examples

• •✨ obsession alert! ✨ Our new [Product Name] just dropped and it's everything you need to own the season. Tap to shop your new fave look! #FashionClosetClothing #NewCollection #MustHaveStyle
• •🚨 It's ON! 🚨 Up to 50% OFF to refresh your vibe – Don't miss out, babe!
• •3 ways to rock our bestselling [Product Name] this week! 💖 Which look is your fave? Let us know 👇 #StyleHack #OOTDInspo #FashionClosetFinds
• •Your Dream Wardrobe. Real-Life Prices. Discover What's New at Fashion Closet Clothing.
• •Tired of the same old look? 🤔 Step into your spotlight with Fashion Closet Clothing! 🔥 Shop the latest trends that let YOU shine. Click to explore styles you'll love!