Brand Tone

sophisticated, empowering, and aspirational, with friendly and approachable elements

Brand Values

• •Elegance and Style
• •Quality and Value
• •Empowerment and Confidence
• •Versatility
• •Customer Satisfaction
• •Individuality and Self-Expression
• •Eco-consciousness

Best Practices

• •Develop a Brand Voice Guide: Document key brand voice attributes (e.g., sophisticated, empowering, approachable, confident, inspiring), including "we are/we are not" examples, and share it with everyone creating content.
• •Focus on "Her" Journey: Tailor copy to resonate with the ambitious, professional woman. Speak to her aspirations, challenges, and how FashionByTeresa can support her lifestyle and career. Emphasize how the clothes make her *feel* (e.g., confident, empowered, stylish).
• •Use Strong, Evocative Language: Employ words that convey sophistication, quality, and empowerment (e.g., "meticulously crafted," "unleash," "elevate," "signature," "poised," "dynamic"). Avoid overly casual slang unless specifically for a younger-skewed platform like TikTok, and even then, ensure it aligns with the overall chic image.
• •Maintain a Consistent Narrative Across Platforms: While the specific format or style might vary (e.g., TikTok vs. LinkedIn), the core message of empowerment, style, and quality should remain consistent. Ensure visual branding also aligns with this tone.
• •Show, Don't Just Tell: Instead of saying "our clothes are high quality," describe the fabrics, the cut, the attention to detail. Use storytelling in product descriptions and social media posts to illustrate how the clothing fits into the customer's life and helps them achieve their goals.

Social Perception

Positive: Customers who have left reviews on the website praise the style, uniqueness, and quality of the clothing, as well as customer service. The brand is seen as a destination for professional and stylish women's wear. Mixed: The mention of being a dropshipping business in some articles might influence perception for some, though these articles also praise its design and branding. The isolated negative review regarding incorrect items highlights potential issues in order fulfillment. Aspirational: The overall branding and product imagery likely lead to a perception of the brand as aspirational and a source for achieving a polished, professional look.

Copy Examples

• •Headline for a new suit collection: "Command the Room. Discover Power Suits Designed for Your Ascent."
• •Instagram caption for a versatile dress: "From boardroom brilliance to evening elegance, the [Dress Name] dress transitions as seamlessly as you do. Effortless style, undeniable impact. #FashionByTeresa #WomenInBusiness"
• •Email subject line for a sale: "Elevate Your Signature Style for Less | The FashionByTeresa Event is On."
• •Website banner for new arrivals: "New Arrivals: Unveil Your Most Confident Self. Explore Fresh Designs at FashionByTeresa."
• •Product description opening for a blazer: "More than just a blazer, it's a statement. The [Blazer Name] is meticulously crafted to offer a flawless silhouette and empower your every move, blending timeless sophistication with modern versatility."