Brand Tone

aspirational, elegant, and sophisticated

Brand Values

• •Individuality
• •Elegance
• •Quality
• •Modesty

Best Practices

• •Develop a Brand Lexicon: Create a list of "on-brand" words (e.g., elegance, silhouette, sophisticated, curated, timeless, refined, captivating) and "off-brand" words (e.g., cute, cheap, awesome, hot, trendy) to guide all written content.
• •Focus on "The Feeling," Not Just the Product: Instead of only describing the features of the clothing (e.g., "orange skirt"), describe the feeling or outcome it provides (e.g., "Step into confidence with a skirt that radiates warmth and sophistication").
• •Maintain a Consistent Voice Across All Platforms: The elegant and aspirational tone used on the website should be seamlessly carried over to social media captions, email marketing, and customer service interactions. Avoid overly casual slang or emojis that could dilute the brand's sophisticated image.
• •Tell a Story: Use product descriptions to tell a small story. Who is this woman? Where is she going? What does this outfit empower her to do? This elevates the product beyond a simple commodity.
• •Use an Authoritative and Confident Tone: The copy should sound confident and knowledgeable about fashion and style. Use declarative sentences and avoid hesitant language. This builds trust and reinforces the brand's position as a curator of quality apparel.

Social Perception

low visibility and a lack of public engagement, resulting in an anonymous brand profile with a neutral-to-positive legitimacy, primarily shaped by its own controlled content.

Copy Examples

• •Elegance is an attitude. Our new collection has arrived to help you express it. Discover timeless designs and captivating silhouettes crafted for the modern woman who defines her own style.
• •The beauty is in the details. The gentle sway of a pleat, the perfect drape of the fabric. Our Esther Bandage Skirt isn’t just an outfit; it’s a feeling of pure sophistication. #EffortlessElegance
• •Cultivate your signature style. For a limited time, enjoy 20% off our most-loved pieces and invest in the elegance you deserve.
• •Your search for the perfect occasion dress ends here. Timeless, graceful, and unforgettable. #FASHIONBYESTHER #ModestFashion #ElegantStyle
• •Subject: For an Unforgettable Entrance... | Dear [Customer Name], we believe clothing should be as unique as the woman who wears it. The Cynthia Plissé Set was designed for just that—to blend bold design with effortless grace. Be the first to explore a piece that promises to turn heads.