Brand Tone

Practical & Functional, Educational & Informative, Professional & Industry-Oriented, Sleek & Minimalist, Empowering & Creative

Brand Values

• •Practicality & Efficiency
• •Quality
• •Knowledge & Education
• •Creativity & Design Enablement
• •Industry Focus

Best Practices

• •Focus on the "Why": Always circle back to how Fashionary products help designers (e.g., save time, improve accuracy, provide knowledge, foster creativity).
• •Use Clear, Concise Language: Avoid overly flowery or ambiguous terms. The language should be as practical and functional as the products themselves.
• •Maintain a Professional yet Accessible Voice: Speak as an industry insider who is knowledgeable and supportive, not elitist or overly academic.
• •Visual Consistency: Ensure that all visual content (product photography, social media imagery, website design) reflects the sleek, minimalist, and professional aesthetic of the brand.
• •Highlight User Benefits and Solutions: Frame copy around how Fashionary solves a problem or enhances the designer's process, rather than just listing features. For example, instead of "Contains figure templates," use "Sketch faster with perfectly proportioned figure templates."

Social Perception

Highly Regarded by Target Audience, Innovative, Resourceful, Niche but Authoritative, Trustworthy

Copy Examples

• •Unlock your design potential. The new Fashionary sketchbook combines our signature templates with enhanced paper quality, giving your ideas the foundation they deserve. Sketch, refine, create – effortlessly.
• •Speak the language of fashion, fluently. Fashionpedia is your definitive visual guide to every style, detail, and technique. Essential knowledge, beautifully organized.
• •Digital design, refined. The FashionDraw app offers intuitive tools and professional brushes, built for the modern fashion illustrator. Bring your vision to life, faster than ever.
• •From initial spark to final sketch, Fashionary equips you with tools designed for the art of fashion. Practical resources for the dedicated designer.
• •Empowering the next generation of designers. See how [student's tag] is bringing their collection to life with Fashionary tools. #Fashionary #FashionDesign #Sketchbook #FutureOfFashion