Brand Tone

Descriptive and informative, Traditional yet contemporary, Quality-focused, Aspirational and celebratory, Helpful/Practical

Brand Values

• •Tradition & Heritage
• •Quality Craftsmanship
• •Celebration & Occasion
• •Variety & Choice
• •Customer Guidance

Best Practices

• •Use descriptive language when detailing saree features (fabric, work, length).
• •Maintain a balance between traditional and contemporary terminology.
• •Highlight craftsmanship and quality in product descriptions.
• •Incorporate aspirational language related to celebrations and special occasions.
• •Provide practical care instructions and helpful information.

Social Perception

A brand that balances tradition with contemporary styles, offers quality craftsmanship, and caters to celebratory occasions, building trust and aspiration among its customers.

Copy Examples

• •"Exquisite Soft Silk Saree with intricate Jacquard Work, perfect for Wedding Vibes. Saree Length: 5.5 meters, Blouse Length: 0.8 meters. Dry Clean Only."
• •"New Collection Designer Saree: Heavy Fox Georgette with Multi Embroidery & 3.MM Sequence Work. Ideal for Party Wear. Be the first to dazzle!"
• •"Traditional Bridal Saree in rich colors and exquisite detailing, handcrafted for your special day."
• •"Explore our wide range of Reception Sarees, blending contemporary designs with timeless elegance."
• •"Elevate your style with our Designer Sarees, featuring the latest trends and premium fabrics."