Brand Tone

aspirational, empowering, entrepreneurial, passionate, results-driven, motivational, and community-focused

Brand Values

• •Innovation & Disruption
• •Empowerment
• •Entrepreneurial Success
• •Results-Oriented
• •Community

Best Practices

• •Lead with Transformation, Support with Science: Always start with the aspirational, life-changing result (e.g., 'Get your life back,' 'Transform your practice'). Then, follow up with brand-specific terminology like 'Preventative Regenerative Fasciology' or 'mechanically manipulate soft tissue' to build authority.
• •Use 'Empowerment' Language: Frame everything as a choice that puts the practitioner or client in control. Use words like 'unlock,' 'discover,' 'take control,' and 'master.'
• •Showcase Entrepreneurial Benefits: Always connect the training to tangible business outcomes. Use statistics and testimonials that mention increased client numbers, higher revenue, and becoming a local leader in the field.
• •Foster Community with 'Insider' Terminology: Use terms like 'Fasciology,' '#BlasterSister,' and the founder's name, 'Ashley Black,' to create a sense of belonging to an exclusive, knowledgeable group.
• •Balance Passion with Professionalism: While the tone is aspirational and emotional, always mention the professional aspects, such as 'accredited CEUs,' 'certified practitioners,' and 'high-level coursework,' to maintain credibility for a professional audience.

Social Perception

Polarized; within its community, it's seen as life-changing, revolutionary, and effective for both clients and practitioners' business success. Externally (from clinical perspectives), it may be perceived as more commercial and less scientifically rigorous compared to academic methods, appealing to a different, less medically-licensed audience.

Copy Examples

• •Are you ready to offer more than just a temporary fix? Unlock the next generation of bodywork with Preventative Regenerative Fasciology™. Our certification doesn't just teach you a technique; it transforms your practice, delivering life-changing results for your clients and doubling your bookings. Become the go-to expert in your area. Apply to the Fascia Advancement Academy today.
• •This isn't just a tool. It's a revolution. Pictured here is the result of unlocking the body's true potential by addressing the root cause: the fascia. Our certified practitioners learn to mechanically manipulate soft tissue to resolve disorders old methods can't touch. Ready to be part of the future of wellness? Click the link in our bio to learn about our certification courses. #Fasciology #AshleyBlack #BodyworkRevolution #MassageTherapist
• •Enhance Your Practice. Transform Lives. Receive accredited training in Ashley Black's groundbreaking Fasciology™ methods and join a global community of forward-thinking practitioners. Our graduates see up to a 150% boost in new clients. Enroll now for our next certification.
• •Subject: Your future clients are waiting for this. Hi [Name], You're passionate about helping people feel their best. But what if you could offer them something more? Something that provides lasting change, not just temporary relief? The Fascia Advancement Academy gives you the tools and training to address the fascial system in a way that can regenerate tissue, alleviate chronic pain, and deliver incredible aesthetic results. This is the career-defining skill you've been looking for. View our upcoming course schedule and see what's possible.
• •The Future of Spa Treatments is Fascia-Centric. Today's clients demand visible, lasting results. By incorporating Preventative Regenerative Fasciology™ into your menu, you're not just adding a service; you're adopting a scientifically-backed system proven to deliver. Our academy provides accredited training for your staff, equipping them with patented tools and techniques that will make your spa a destination for cutting-edge wellness and beauty treatments. Partner with us to invigorate your brand and your revenue.