Brand Tone

Natural & Pure, Trustworthy & Honest, Affordable & Accessible, Friendly & Approachable, Calm & Serene, Inspired by Nature/Outdoors

Brand Values

• •Quality & Purity
• •Transparency
• •Affordability
• •Natural Wellness
• •Customer Satisfaction
• •Simplicity
• •Ethical Practices

Best Practices

• •Emphasize Purity and Nature: Always lead with the natural, pure, and high-quality aspects of the oils. Use words like "100% pure," "natural," "botanical," "sourced from nature."
• •Maintain a Friendly and Trustworthy Voice: Write as if you're a knowledgeable friend guiding them towards natural wellness. Be open, honest, and avoid overly technical jargon unless explaining quality.
• •Highlight Value Through Directness: Clearly communicate the benefits of the direct-to-consumer model – high quality without unnecessary markups.
• •Connect to "Outdoor Wellness": Weave in the theme of bringing the benefits of the outdoors and nature into everyday life. Use imagery and language that evokes natural serenity.
• •Focus on Benefits and Solutions: Instead of just listing ingredients, explain how the oils can enhance wellbeing – e.g., "for restful sleep," "to energize your day," "create a calming atmosphere."

Social Perception

A Reliable Source for Pure Essential Oils, Good Value for Money, A Welcome Alternative, Aesthetically Pleasing, Emerging & Promising

Copy Examples

• •Headline: Breathe In Nature. Breathe Out Stress. Body: Discover the pure essence of tranquility with Far&Wild essential oils. 100% natural, surprisingly affordable. Embrace your #OutdoorWellness today.
• •Headline: Pure Oils. Honest Prices. Kind to Your Wellbeing. Body: Tired of overpaying for quality essential oils? Far&Wild brings you the best of nature, direct to your door. Experience the difference purity makes.
• •Headline: Your Daily Dose of Calm, Bottled. Body: From a more restful sleep to a focused mind, Far&Wild essential oils support your natural wellness journey. Explore our blends and find your balance.
• •Headline: Unwind Naturally. Live Wildly. Body: Invite the serenity of the wild into your home. Our ethically sourced, 100% pure essential oils are crafted for your peace of mind and a vibrant life.
• •Headline: Why Far&Wild? Because Nature Shouldn't Cost the Earth. Body: We deliver premium, lab-tested essential oils without the complicated sales models. Just pure, potent botanicals for your everyday wellness.