Brand Tone

Helpful and Informative, Trendy and Engaging, Practical and Direct, Enthusiastic and Friendly, Culturally Aware

Brand Values

• •Convenience
• •Variety/Versatility
• •Practicality/Utility
• •Modernity/Being Up-to-Date
• •Quality (implied)

Best Practices

• •Create a Tone of Voice Guide: Document the brand's personality, key vocabulary, do's and don'ts for language, and examples of correct tone.
• •Know Your Audience: Understand who you're talking to. For Merkanta, this seems to be a broad audience in Mexico looking for variety, convenience, and current products.
• •Stay Consistent Across All Channels: Whether it's a TikTok caption, a product description on the website, or a Facebook ad, the underlying tone should feel familiar to the customer.
• •Focus on Benefits, Not Just Features: Always translate those features into tangible benefits for the customer.
• •Engage and Listen: Pay attention to how customers interact with the brand on social media. What language do they use? What do they respond to positively?

Social Perception

Active and engaged online audience, useful, fun, and current. Marketing agency side positions itself as experienced, creative, and results-oriented.

Copy Examples

• •Facebook/Instagram Ad (General): Tired of searching everywhere? 🤔 From kitchen gadgets that save you time to the latest tech and treats for your furry friends, Merkanta has it all! ✨ Shop smart, live easy. #Merkanta #OnlineShopping #MexicoFinds #DailyDeals #MustHaves
• •TikTok Video Intro (Product specific - e.g., for a clever storage solution): Stop scrolling! ✋ Is your space a mess? This [Product Name] is the game-changer you NEED. Watch how it transforms chaos into calm! 😉 #MerkantaShop #OrganizationHack #HomeSolutions #TikTokMadeMeBuyIt #ProblemSolved
• •Instagram Caption (Lifestyle focus - e.g., for a portable blender): Morning smoothies or post-workout fuel? 🍓💪 Our new portable blender goes wherever you do! Blend fresh, live vibrant. What’s your go-to blend? Share below! 👇 #MerkantaLifestyle #HealthyHabits #OnTheGo #FitnessMexico #KitchenGadgets
• •Email Subject Line (Promotional): 🎉 Your Next Favorite Thing is HERE! + Free Shipping! 🎉
• •Twitter/X Post (Quick, engaging): What's trending in your home? 😉 We've got the latest gadgets and everyday essentials to keep you ahead of the curve. Quick delivery, happy life! 🚀 #Merkanta #ShopOnline #TrendingNow #Mexico