Brand Tone

Aspirational, Trendy, Passionate, Approachable, Friendly, Quality-Conscious, Trustworthy

Brand Values

• •Style & Fashion
• •Passion
• •Quality
• •Customer Trust & Security
• •Enjoyment & Lifestyle

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., aspirational, trendy, passionate, friendly) with examples of do's and don'ts. Share this with anyone creating content.
• •Use "Shine" and Lifestyle-Oriented Language: Consistently incorporate words and phrases that evoke style, confidence, enjoyment, and the positive experiences associated with wearing the sunglasses (e.g., "your summer look," "festival ready," "express your style," "own the moment").
• •Maintain a Passionate & Authentic "Founder" Story: Weave in the brand's origin story of passion for sunglasses where appropriate, especially in "About Us" sections or introductory content, to create a connection.
• •Focus on the "Curated" Aspect: Emphasize that collections are "carefully selected" for style and quality, reinforcing the idea that customers are getting a handpicked, fashionable item.
• •Be Consistent Across All Channels: Ensure the tone used on the website (product descriptions, blogs, FAQ) matches the tone on social media posts, advertisements, and customer service interactions. Regularly review content across platforms for consistency.

Social Perception

Niche online retailer specializing in trendy eyewear and some accessories, primarily targeting a Dutch market. Aims to project a youthful, fashionable, and fun image. Webwinkelkeurmerk might offer a degree of positive perception regarding reliability.

Copy Examples

• •Headline: Shine Brighter This Summer. Body: Your adventure called, and it wants the perfect shades. Discover sunglasses born from a passion for style and crafted for your sunniest moments. Shop Farrier Blanche and own the season.
• •Headline: Festival Mode: Activated. Body: Don't just attend the festival, *be* the festival. Our latest collection of sunglasses is here to match your vibe and keep you looking effortlessly cool from the first beat to the last. Find your perfect pair at Farrier Blanche.
• •Headline: Curated for Your Look. Loved by Us. Body: At Farrier Blanche, sunglasses are more than an accessory – they're a passion. We meticulously select each pair for its unique style and quality, so you can express yourself with confidence. What’s your next look?
• •Headline: Instant Style Upgrade. UV Protected. Body: Step up your eyewear game with Farrier Blanche. Trendy designs meet essential UV400 protection, because looking good should always feel good (and safe!). Explore the collection today.
• •Headline: From Our Passion Project to Your Perfect Pair. Body: It all started with a love for sunglasses that make you feel amazing. Now, we're sharing that passion with you. Farrier Blanche offers unique, quality eyewear to help you shine, wherever life takes you.