Brand Tone

Helpful & Knowledgeable, Community-Focused & Approachable, Reliable & Trustworthy, Value-Oriented

Brand Values

• •Quality Service
• •Community Support
• •Tradition & Experience
• •Comprehensive Range & Convenience
• •Supporting Farmers

Best Practices

• •Emphasize Helpfulness: Ensure all communications, from product descriptions to social media replies, aim to assist the customer. Provide tips, advice, and clear information.
• •Maintain a Community Voice: Use inclusive language ("we," "us," "your community"). Share local stories, customer features (with permission), and highlight involvement in local events.
• •Showcase Expertise with Humility: Leverage the knowledge from Kerry Agribusiness and experienced staff, but present it in an accessible, down-to-earth manner. Avoid overly technical jargon where possible, or explain it clearly.
• •Be Consistently Reliable: Ensure information about products, stock, and delivery is accurate. Respond to queries promptly and professionally across all channels. Let the dependability of your service speak through your communications.
• •Highlight Value & Quality Together: Don't just focus on price; always tie it back to the quality of the product and the service offered. Reinforce that customers are getting a good deal for reliable goods.

Social Perception

Dependable Local Supplier, Good Customer Service, Value for Money, Efficient & Convenient, Integral Part of the Agricultural Community

Copy Examples

• •Headline: Rooted in Your Community, Stocked for Your Needs. Body: For over 40 years, Farm & Home Store has been proudly serving Irish farms and homes. From quality animal feed to the latest gardening tools, find everything you need under one roof or online. Visit us today and experience true local service. Call to Action: Shop Instore or Online at farmandhomestore.ie!
• •Headline: Your Partner in a Productive Season. Body: Gear up for the demands of the season with Farm & Home Store. We offer expert advice backed by Kerry Agribusiness and a comprehensive range of farming essentials, from fencing to feed. Let's make this your best season yet. Call to Action: Explore Our Agri Range Now!
• •Headline: Quality You Can Trust, Prices You'll Love. Body: At Farm & Home Store, we believe in offering the best without breaking the bank. Discover top brands for your farm, garden, and home, all at competitive prices. Fast delivery and friendly service, guaranteed. Call to Action: Find Great Deals Today!
• •Headline: From Our Store to Your Door, Hassle-Free. Body: Busy schedule? Get all your farm, home, and garden essentials delivered right to your doorstep. Or, click & collect from one of our 28 convenient locations. Shopping with Farm & Home Store is easy and efficient. Call to Action: Order Online for Fast Delivery!
• •Headline: More Than a Store – We're Your Neighbours. Body: Farm & Home Store is committed to supporting our local communities. Pop into your local branch for a friendly chat and expert advice on everything from pet care to power tools. We're here to help you get the job done. Call to Action: Find Your Nearest Store!