Brand Tone

Welcoming and Friendly, Passionate and Enthusiastic, Authentic and Genuine, Slightly Playful and Charming

Brand Values

• •Quality
• •Community and Connection
• •Authenticity and Local Sourcing
• •Hospitality and "Mys" (Coziness)
• •Experience

Best Practices

• •Embrace Warmth and Welcome: Always use inviting and friendly language. Address the audience directly and make them feel like a valued guest, whether online or in person.
• •Share Your Passion Authentically: Let the genuine enthusiasm for quality, local products, and the unique Farmhouse Sweden experience shine through. Tell stories, share the "why" behind products or events.
• •Highlight "Mys" and Coziness: Use descriptive words that evoke comfort, charm, and a relaxed atmosphere. Paint a picture of the experience.
• •Keep it Slightly Playful and Charming: Don't be afraid to inject a bit of lightheartedness or a charming turn of phrase, especially when promoting enjoyable experiences like the Champagneria or special events.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email, and even in-store signage is harmonious, reinforcing the same welcoming, authentic, and quality-focused brand personality.

Social Perception

Highly Positive, A "Gem" or "Pearl", Destination Worth Visiting, Cozy and Charming, More Than Just a Café

Copy Examples

• •Headline for a social media post about a new local product: Fresh from Hälsingland's heart to our shelves! 🥰 Discover the incredible taste of [Product Name] from [Local Producer]. Supporting local has never been this delicious. #FarmhouseSweden #DelsboDelights #SupportLocal
• •Website banner for the Champagneria: Escape to Farmhouse Sweden. ✨ Sip on bubbles in our cozy Champagneria, share a laugh with friends, and let the world melt away. Your Delsbo haven awaits. #FarmhouseBubbles #DelsboLiving
• •Instagram caption for a photo of a cozy corner in the café: Your happy place found. уютно (cozy), charming, and always welcoming. Swing by Farmhouse Sweden for a fika, a meal, or just a moment of peace. ☕️ #FarmhouseSweden #DelsboFika #CozyVibes
• •Email subject line for an upcoming event: You're Invited! ✨ Uncork the fun at Farmhouse Sweden's [Event Name]! *Body Snippet:* Get ready for an unforgettable evening! We're bringing [details of event] to Delsbo. Expect great company, fantastic flavours, and that special Farmhouse Sweden charm. Book your spot – good times guaranteed!
• •Product description for an online shop item (e.g., their own jam): Made with love, right here in Delsbo. ❤️ Our [Flavor] Jam is crafted from [locally sourced/homegrown] ingredients, capturing the true taste of Hälsingland. Perfect on toast, with cheese, or straight from the spoon (we won't tell!). #FarmhouseSwedenMade #TasteOfHälsingland